Precision Medicine Group · 11 hours ago
Executive Director, Marketing
Remote, United States
Full-time
Remote
Director/Executive
$162K/yr - $243K/yr
20+ years exp
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Responsibilities
Work with business leaders to establish the marketing strategy for the Precision for Medicine, Clinical Solutions Team. Lead the development and implementation of campaigns and tactics
Lead development of an annual marketing plan and manage implementation of tactics, timelines and budgets
Develop and execute project plans for all aspects of marketing plan including:
Marketing plans and advertising campaigns specific to the distinct audiences for Clinical Solutions trial services in the US and EU
Management of conference strategy and content
Promotional activities such as webinars and thought leadership videos
Targeted lead generation campaigns that create Sales Qualified Leads for Business Development—deploying through traditional and multiple digital channels, using account-based marketing techniques
Create and manage an annual marketing roadmap to operationalize and deliver campaigns and tactics at a steady cadence
Collaborate on brand positioning and company messaging based on market trends and competition, targeting drug developers in need of a specialized CRO. Highlight differentiators in support of business goals.
Collaborate with internal stakeholders and subject matter experts on content marketing asset creation and promotion (case studies, articles, white papers, webinars and more)
Work closely with the US and XUS business development teams, enabling them to meet their sales objectives by providing them with appropriate tools, materials and presentation materials
Assist the CMO in managing and refining social media presence
Assist the CMO in supervision of outside vendors for online media strategy and media buying including SEM, display ads, retargeting ads and advertising with publications
Supervise website enhancements for key services
Identify and manage opportunities for media relations
Help evangelize marketing collaborations and team accomplishments across the organization
Analyze marketing/sales data to optimize campaign outcomes in support a culture of innovation and accountability
Leverage existing and acquired customer data to inform decision making on target audience, tactics and allotment of resources
Report on the effectiveness of marketing campaigns using pre-determined KPIs
Provide content updates to the Clinical Solutions portion of the PFM website, monitor and report on website leads
Qualification
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Required
Bachelor’s degree (or its international equivalent) or equivalent in a business, scientific or healthcare discipline, or be a licensed health care professional
Minimum of 20 years of experience in a strong marketing role or relatable field
10 years or more in the CRO/Biotech or Pharmaceutical industry, strong knowledge of the Clinical Research Organization (CRO) sector and services
12 years as a functional manager
Experience working in life sciences is required; experience as a marketing leader within a CRO is highly preferred
Experience in managing and motivating teams
Possesses a keen understanding of CRO services and the customers who buy those services
Strategic thinker with a track record of marketing success at a CRO or in the life sciences
Strong interpersonal and communication skills (verbal and written); must be able to build relationships with multiple stakeholders and SMEs – many whom are virtual
Robust experience in KPI-driven, multi-channel campaigns including SEM, SEO, social media and content marketing
Experience with B2B content development for the multiple stages in the customer journey—and deploying that content across channels for engagement and sales
Experience with customer personas/ideal customer profiles to create targeted campaigns for optimal engagement
Experience with email campaigns and automated marketing systems that deploy and track targeted and drip campaigns such as HubSpot
Analytical skill to turn marketplace data into tactical marketing recommendations
Experience in working with business development/sales teams in a sales enablement capacity
Ability to manage various projects simultaneously with a drive for quality and timeliness
Sets strategic plans and drives execution
Results-oriented and experienced with reporting out on marketing KPIs using Salesforce or similar tools
Benefits
Discretionary annual bonus
Health insurance
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Paid time off for sick leave and vacation
Company
Precision Medicine Group
We founded Precision Medicine Group in 2012 because we believed there was a transformational opportunity to improve the process of bringing new drugs to market.
Founded in 2012Bethesda, Maryland, USA
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Mark Clein
Co-Founder & Chief Executive Officer
Matt DeZee
Chief Financial Officer
Company data provided by crunchbase
