Publicis Groupe · 6 hours ago

Analyst, Business Intelligence

Philadelphia, PA

Full-time

Remote

Entry Level, Intern/New Grad

0+ years exp

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Responsibilities

Work with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns.

Develop a working knowledge of client's data sources and maintain regular quality control checks of data for accurate reporting.

Track results and provide data interpretation using a variety of digital analytics tools and partners.

Help create measurement plans outlining strategy required to assess brand performance.

Help collect market research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports.

Contribute to competitive analyses and best practice audits.

Engage with data partners to prepare data and resolve issues including data inaccuracies or discrepancies.

Maintain functional expertise in the following disciplines: database marketing, integrated channel marketing (including web), analytics tools and techniques and other infrastructure requirements.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Business DegreeMarketing ExperienceData AnalysisDigital Analytics ToolsMarket ResearchHealthcare ExperienceStatistics KnowledgeQuality Control ChecksCompetitive AnalysisIntegrated Channel Marketing