74 applicants

Company

Subaru of America · 1 day ago

Product Communications Specialist (LA)

Los Angeles, CA

Full-time

Remote

Mid, Senior Level

$81K/yr - $110K/yr

6+ years exp

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Responsibilities

Coordinate SOA's media relations, including the monitoring of Subaru media and coverage on the internet and social media.

Acts as SOA's national press information contact along with the Subaru Product PR Department focusing on the West Coast.

Establishes and maintains relationships and serves as a media contact for Subaru on the West Coast and as needed nationally.

Attends press functions, meets journalists, and performs walk-arounds to help promote Subaru brand and products.

Coordinates media requests in conjunction with Product PR Manager and works with Product Management Department on press information accuracy.

Develops and produces the press materials along with Product PR Manager.

Assists with writing and proofreading.

Edits photos as needed.

Forwards relevant, noteworthy or important coverage or commentary to the Product PR manager for review.

Assists with development and implementation of public relations events both regionally and nationally.

Maintains and updates media event invitation list.

Serves as SOA's press fleet administrator and provide the administration, logistics, and management of Subaru's press fleet.

Monitors press fleet activity to track progress throughout the model year.

Makes recommendations to adjust the size of the press fleet to appropriate levels to operate in a cost-effective manner.

Arranges shipment of vehicles to and from media events and press fleet vendors.

Maintains and updates Subaru's database of active media contacts for purposes of test drive scheduling and press kit distribution.

Establishes regional guidelines for targeting test drives by model for each journalist, per Subaru's communications strategy.

Coordinates with the Corporate Vehicle Administration Department to order the appropriate cars for the press fleet, product placement fleet, regional media drive events, competitive comparisons, etc.

Oversees multiple projects simultaneously while meeting deadlines.

Efficiently and frequently communicates with media, as well as various SOA departments.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Automotive PR experiencePress release creationMedia relationsDatabase managementJournalism skillsSubaru productsSocial media monitoringEditing skills

Required

Will need to be outside in weather conditions delivering vehicles.

Must possess a valid driver's license and maintain a driving record that is acceptable or probationary under the SOA Driving Record Evaluation Criteria Policy. Must be approved as an 'Authorized Driver' by Risk Management to operate company vehicle prior to vehicle operation.

6 Years Automotive PR experience with a degree in a related field.

Required to maintain detailed knowledge of Subaru products and corporate philosophy in addition to general automotive industry knowledge.

Able to drive automatic and manual transmission vehicles.

Ability to actively monitor Subaru and industry media coverage the internet and social media.

Press release creation and database management. Strong journalism skills including proofreading, editing, etc.

High degree of adaptability to frequent and sudden changes in events, plans, and processes.

BA/BS with 6 to 8 years of relevant experience.