Straive · 13 hours ago

Customer Journey Analytics

New York, United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Hiring Manager

Abesha Rayan

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Responsibilities

Customer Journey Analytics : Implement and optimize Adobe CJA to analyse cross-channel customer interactions and identify key moments in the customer lifecycle.

Multi-Touch Attribution : Design and manage MTA models to evaluate the effectiveness of marketing channels and optimize budget allocation.

Data Reporting & Insights : Develop dashboards and reports to track campaign performance, customer behavior, and journey optimization.

Martech Integration : Manage integrations across CRM , marketing automation , and analytics platforms to ensure seamless data flow and accurate tracking.

Cross-functional Collaboration : Work closely with marketing, product, and data teams to inform strategies and optimize customer experiences.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Adobe Customer Journey AnalyticsMulti-Touch AttributionMartech toolsData analysisAdobe Experience CloudData visualization toolsCRMMarketing automationReporting skills

Required

5-7 years of experience in marketing operations, digital analytics, or related roles.

A minimum of 3 years of experience implementing an Adobe Experience Cloud analytics product (Adobe Analytics or Customer Journey Analytics) along with Adobe Tags.

Strong background in Multi-Touch Attribution (MTA).

Experience with Martech tools (e.g., CRM, marketing automation, data visualization tools).

Strong data analysis, reporting, and communication skills.