i2c Inc. · 7 hours ago
Director, Public Relations and Analyst Relations
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Responsibilities
Responsible for developing and executing a comprehensive PR and AR strategy to elevate the company’s brand visibility, enhance industry reputation and drives business growth.
Develop and execute Public Relations and Analyst Relations program that maps to the company's strategic objectives, supports revenue targets, and maximizes ROI.
Partner with public relations agency to engage and educate media and target audiences on i2c’s storylines, product, partnerships, and key milestones.
Collaborate with the product marketing, digital marketing and content teams to generate compelling content.
Develop and executive proactive media relations strategies, including press releases, media pitches and media interviews.
Monitor competitive coverage to continuously refine market positioning, inform product development, and educate internal audiences on the evolving technology landscape.
Plan, schedule, and manage analyst program activities such as participation in analyst research, conferences, advisory events, demos, briefings, inquiries, and reporting to leverage analyst insights for i2c marketing, sales, strategy, and product efforts and position i2c as an industry leader through analyst research reports.
Develop and present regular reports on key metrics such as media coverage, share of voice, analyst sentiment and social media engagement.
Qualification
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Required
8+ years in enterprise software or technology communications, either in-house or with an agency.
Demonstrated knowledge of/experience in the analyst relations space; proven ability to lead an analyst relations program.
Experience building and implementing international communications programs.
Demonstrated ability to capture and defend leadership position in media tone, coverage, reach.
Ability to understand technology and translate it into public relations strategies, messaging, and compelling storylines for journalists.
Strong critical thinking, problem solving, writing, and analytical skills.
Preferred
Payments, Banking or Financial Services industries.
Media relationships within business and/or payments/fintech beats preferred.
Company
i2c Inc.
I2c provides the infrastructure that powers the next generation of commerce.
Funding
Current Stage
Late StageRecent News
2024-04-08
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