Harbor Compliance · 6 hours ago

Marketing Manager - Lead Generation

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Lead Generation: Design and implement effective marketing campaigns to generate high-quality leads for the direct sales team, focusing on maximizing new ARR.

Strategy Development: Develop strategic marketing initiatives based on deep market analysis and understanding of the target audience to capture market share and enter new markets.

Campaign Management: Manage all aspects of marketing campaigns, from creative development through execution and performance analysis, ensuring alignment with growth objectives.

Performance Metrics: Define and track key performance indicators (KPIs) related to lead generation and ARR growth to measure campaign effectiveness and ROI.

Cross-Functional Collaboration: Work closely with the sales, product, and analytics teams to align strategies and optimize the sales funnel.

Market Intelligence: Stay abreast of industry trends and competitor activities to anticipate market shifts and position the company as a leader in compliance solutions.

Content Strategy: Oversee the creation of compelling content that resonates with target audiences and drives conversions.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lead GenerationDigital MarketingMarketing Strategy DevelopmentContent StrategyHubspotJiraZendeskMaster's DegreeMarket IntelligenceCollaboration Skills