CSG · 16 hours ago

Senior Manager, Product Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

$115K/yr - $184K/yr

10+ years exp

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Responsibilities

Gather information & insights (i.e. competitive analysis, user testing, and customer feedback) needed to develop buyer personas, positioning and messaging to connect with target audiences.

Collaborate on the development of product/solution sales plays, bills of materials and other materials to drive demand and pipeline

Partner with Communications, Product Management, Strategic Solution Unit and Sales teams to plan and deliver the launch of new products and releases.

Collaborate with Marketing and Go To Market teams to identify and reach the best market prospects.

Develop and execute plans to convert leads and maximize market opportunities through outbound marketing or customer-facing activities (i.e. events, tradeshows).

Participate in the identification, justification and monitoring of new market opportunities and pursuit plans.

Partner with the Strategic Solution Units, Sales and Product Management teams to build necessary tools and materials that to support the Sales organization in driving go-to-market strategies.

Rally the company around the global launch and evolution of assigned product(s)/solution(s), providing end-to-end metrics around progress to overtake competitive products in the market.

Identify/develop unique customer personas to aid in the development of product and solution positioning

Develop deep industry and customer knowledge to align product/solution positioning, value proposition and clear market differentiation to specific industry and customer needs in order to drive demand and adoption at every stage of the customer lifecycle.

Support Product Marketing leadership with the management of assigned marketing budget(s) to drive optimized investment and ROI.

Manage outside agencies and resources as needed.

Responsible for effective demonstration of managerial practices to include: the identification and recruitment of key strategic talent for the assigned Product Marketing team(s) and providing day-to-day leadership, the establishment of clear roles, responsibilities, and lines of business support for team members, as well as the overall coaching and performance management of a high performing team.

Qualification

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Product MarketingGo-to-Market StrategyCompetitive AnalysisBuyer PersonasPragmatic Marketing FrameworkB2B Technology ExperienceSales EnablementProject ManagementMulti-Cultural UnderstandingCollaboration Skills