MedShadow Foundation · 6 hours ago
Newsletter Editor
New York, NY
Full-time
Remote
Mid Level
4+ years exp
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Responsibilities
Improve the performance and boost metrics for our current flagship newsletter with learnings from ongoing A/B testing, content formats, and visuals, thereby creating effective new iterations that are repeatable.
Build a strategic newsletter launch project plan with clear goals and ROI tracking, including targets for numbers of newsletters, their frequency, pricing, and volume of paid subscriptions.
Define the scope and tone of each newsletter, including creating Style Guides.
Optimize the newsletter experience for mobile.
Stay current on evolving newsletter best practices, as well as new digital tools.
Stay current on competitive newsletter offerings.
Analyze newsletter metrics and interpret the results in order to create useful experiments with a variety of approaches.
Use metrics to create audience segmentation and propose new newsletter offerings targeted to specific interests.
Create and implement subscriber surveys to embed in the newsletters to achieve deeper audience insights.
Provide regular updates to the team on newsletter metrics, including open rates and CTR, as well as insights from A/B testing.
Grow and manage the email subscriber list to ensure it represents an active and engaged audience.
Suggest effective ways to promote the newsletter on the site and in social media in collaboration with the marketing team.
Build strategic partnerships within the health and medical sector to expand our newsletter audience through cross-promotion.
Incorporate fundraising messaging into newsletters, where appropriate, in collaboration with the marketing team’s call-to-action campaigns.
Identify and recruit compelling experts and writers, including medical and medication experts and advocates to author premium newsletters for specialized segments.
Write and edit newsletter content, including curations or introductions to newsletters.
Create a newsletter content workflow
Manage the email subscriber lists for optimal health according to best practices.
Continually recalibrate the project plan to maintain declared revenue goals.
Manage the newsletter budget and meet deadlines.
Qualification
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Required
At least 4 years of success in newsletter strategy and content creation in a health/medical/science area; a longer tenure is also welcome
A strong track record of metrics improvement on existing newsletters (open rates, click through rates, and retention) as well as growth of subscriber lists of active and engaged readers
Successful track record of launching newsletters from scratch
Deep facility with email marketing platforms such as Mailchimp or Hubspot, including advanced functionality best-in-class tools that enhance insights
Familiarity with best practices for email delivery and audience journeys that leads to conversions
Strong fluency in audience and newsletter metrics and using them to experiment and generate improved performance
A strategic thinker who is bullish on the role of newsletters in creating reader engagement
A creative and entrepreneurial mindset
Comfort level working with IT to facilitate any required technical integration
Comfort level working collaboratively with a compact, agile team
Proficiency with SEO related to audience growth and retention
Proficiency with Google suite and Wordpress
Commitment to and respect for the MedShadow mission
A degree in journalism or communication; focus on science, medicine or health is a big plus
Company
MedShadow Foundation
MedShadow Foundation is a nonprofit health journalism site for news of side effects of medicines and lower risk alternative health options.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Suzanne Robotti
Founder and President
Company data provided by crunchbase
