Informatica · 6 hours ago
Account Based Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
Maximize your interview chancesAnalyticsBig Data
Insider Connection @Informatica
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Understand our ABM target accounts and where they are in their lifecycle - along with their buying committees and the key personas that participate in them.
Be a direct partner to sales for growing Pinnacle (ABM long-term investments) and ACE (ABM deal-based investments) top-tier, most strategic accounts, leveraging the priorities identified in their account plans.
Create and manage personalized marketing plans to build deeper relationships across key data management and IT personas as well as buying committees and expand wallet share creating new pipeline and helping to progress existing opportunities.
Build and execute bespoke, custom and scalable one-to-one programs, collaborating with cross functional teams on elements, including but not limited to, campaign messaging, contact acquisition, targeted list builds, dedicated events, customer advocacy strategies, outbound communications, paid media, and social in these accounts.
Ideate and manage the creation of unique content – including video and varied collateral formats. Deliverables, ideally, will be built as personalize-able templates for re-use.
Work with Partner Marketing to evaluate, select and execute joint marketing opportunities with GSI, Channel and Ecosystem partners in accounts based on account plan strategies.
Provide and communicate 1:One program performance reporting to key business stakeholders, testing and optimizing campaigns as necessary to maximize engagement and ROI.
Define and manage multi-channel campaigns with the right marketing mix to engage target accounts within ABM account clusters, including but not limited to content syndication, paid media, social selling, and in-person and virtual events, to drive increased engagement, pipeline and wallet share. Clusters to be identified based on strategic account priorities and use cases aligned to the global campaign framework outlined within account plans.
Be able to execute paid media approaches through 6sense and coordinate social selling tactics across LinkedIn, LinkedIn Sales Navigator and Bambu, including target data builds and scalable messages.
Work cross-functionally to optimize re-targeting campaigns and web personalization strategies for ABM accounts.
Understand our top-performing messages, assets and offers across account clusters and optimize campaigns based on account engagement and ROI.
Regularly review intent and engagement data to ensure that ABM accounts are optimally included in campaigns and programs.
Monitor progression of inbound MQLs to ensure optimal lead flow and timely follow up with Field Sales and Business Development teams. Personalize follow up cadences based on use cases and relevant campaign messaging where needed.
Educate field reps on how to leverage campaigns, execute program elements and follow-up on inbound leads to ensure conversion to pipeline.
Provide and communicate program performance reporting to key business stakeholders, testing and optimizing campaigns, programs and events as necessary to maximize engagement and ROI.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
5-7 years of proven digital marketing campaign experience at a B2B Enterprise SaaS organization, preferably in an ABM, Field and/or Industry Marketing role.
Strong project manager and proven success working and collaborating with field sales organizations.
Deep working knowledge of marketing and reporting tools such as Salesforce, LinkedIn Sales Navigator, Bambu, Marketo, 6Sense and Power BI to execute, track and monitor program performance.
Enthusiastic, proactive, innovative and open to new ideas.
Passion for testing and leveraging the latest technologies and methods to optimize and drive results.
Experience putting gen AI tools to use.
Detail oriented and analytical problem solver who can juggle and manage multiple priorities independently and cross functionally.
Outstanding verbal and written communication skills.
BA/BS degree required in marketing, communications or related field.
Preferred
Business Development or Sales experience.
Content marketing experience.
Good working knowledge of other Marketing Technologies such as Marketo, Sendoso and Seismic.
Benefits
Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
Flexible time-off policy and hybrid working practices
Equity opportunities and an employee stock purchase program (ESPP)
Comprehensive Mental Health and Employee Assistance Program (EAP) benefit
Company
Informatica
Informatica is an enterprise cloud data management platform that accelerates data-driven digital transformation.
5,001-10,000 employees
H1B Sponsorship
Informatica has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (119)
2022 (169)
2021 (198)
2020 (132)
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-10-27IPO· nyse:INFA
2015-08-07Acquired· by Permira ($5.3B)
Leadership Team
Amit Walia
Chief Executive Officer
Claudiu Popa
CEO
Recent News
Benzinga
2024-10-25
2024-06-04
Company data provided by crunchbase
