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Company

Merit America · 4 hours ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid Level

$84K/yr - $91K/yr

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EducationNon Profit

Growth Opportunities

No H1B

Hiring Manager

Katie Rakusin

Insider Connection @Merit America

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Responsibilities

Platform Management: Oversee the organization's email marketing platform (e.g., Pardot) and any related automation tools.

Consolidation & Integration: Supports efforts to consolidate disparate email tools and ensure seamless integration with the CRM (Salesforce) for effective lead tracking and performance reporting.

Organizational Standards: Establish and maintain email marketing best practices, including data hygiene, segmentation strategies, and list management, to optimize deliverability and engagement rates.

Cross-Team Support: Provide guidance and support to other teams utilizing the email platform, ensuring consistent messaging and adherence to best practices.

Lifecycle Campaigns: Design and implement automated nurture campaigns targeting prospects at different funnel stages (awareness, consideration, decision).

Content Collaboration: Collaborate with content, growth, and admissions teams to develop engaging email content that educates, nurtures, and drives conversions.

Optimization & Testing: Conduct A/B testing and utilize data-driven insights to continually improve campaign effectiveness (subject lines, CTAs, content personalization).

Long-Term Relationship Building: Develop strategies to engage and cultivate relationships with potential learners before they formally enter the lead funnel.

Audience Segmentation: Analyze audience behavior and demographics to create targeted email content that resonates with prospects at different stages of their journey.

Data-Driven Personalization: Leverage data insights to deliver personalized email experiences that foster meaningful connections with prospects.

Seamless Transitions: Work closely with marketing, admissions, and program teams to ensure smooth handoffs and effective lead nurturing throughout the enrollment process.

Data & Analytics: Collaborate with analytics teams to track and report on email campaign performance, utilizing insights to inform ongoing optimization efforts.

Communication Optimization: Proactively address concerns related to email frequency and ensure a positive experience for recipients receiving multiple communications.

Performance Tracking: Monitor key metrics (open rates, click-through rates, conversions) to measure campaign success and identify areas for improvement.

Data-Driven Insights: Present findings and recommendations to leadership, continuously refining email strategies based on performance data.

Industry Trends: Stay abreast of the latest email marketing trends, tools, and technologies to maintain a competitive edge.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email Marketing CampaignsEmail Automation ToolsMarketoPardotCRM IntegrationA/B TestingData AnalysisAudience SegmentationContent CollaborationRelationship Building

Required

Demonstrated success in managing and executing email marketing campaigns, ideally in a B2C or lead nurturing context

Familiarity with email marketing and lifecycle management tools such as Marketo, Pardot, or similar

Committed to Merit America’s mission to pave pathways to family-sustaining careers, break the poverty cycle, and create upward mobility for low-wage workers

Demonstrated history of embodying our values, which inform our work and drive our organization's culture

Shared sense of responsibility and ownership for our collective work in making a positive impact on the community we support, true to our value of Win & Lose Together

Committed to continuous learning and growth in understanding and addressing issues of diversity, equity, and inclusion

Passionate about fostering a workplace culture that embraces and values individual differences, aligned with our core value of inclusivity