Relish Works · 11 hours ago

Product Marketing Manager - Trust20

Chicago, IL

Contract

Remote

Mid Level

3+ years exp

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Responsibilities

Work with all business owners and key stakeholders to support growth

Be able to communicate the vision and roadmap to different audiences; continuously refine and adapt the roadmap to changing priorities

Work closely with product teams/contractors to inform strategy and marketing technology needs

Manage effectively related KPIs and set standards of how we are tracking KPIs

Leverage customer insights and team member feedback to continuously improve product launches

Use comprehensive analytical tools to track and measure success of channels and share with leadership on an ongoing basis

Set up and maintain automated email workflows, including welcome series, cart abandonment emails, re-engagement campaigns, and post-purchase follow-ups

Optimize workflows to ensure timely and relevant communication with customers throughout their lifecycle

Design, implement, and manage end-to-end email campaigns, including promotional, transactional, and lifecycle emails

Create email marketing strategies aligned with business goals, customer segments, and product launches

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingPerformance MarketingEmail MarketingCampaign ManagementData AnalysisKPI ManagementCustomer InsightsMarketing TechnologyHubSpot

Required

3+ years of relative experience in performance marketing with expertise across channels including programmatic spend, paid social, search, out of home, and TV

Experience setting and tracking appropriate metrics across channels, and know how to use data to drive decisions

Proven track record of high performance and impact, are capable of synthesizing coherent and actionable recommendations to elevate performance

Intellectually curious, empathetic, and driven to solve hard problems

Highly collaborative, team player with low ego and high eagerness to take on new challenges in a growing business

Able to learn quickly and enjoy working in a fast-paced environment; comfortable with pivoting quickly and delivering against moving targets and goals

Savvy communicator who can distill complex concepts into clear and compelling messaging

Customer journey thinking and ability to optimize communications across journey touch-points

Can manage multiple work streams at once and maintain progress

Experience managing, leading, and motivating teams

Experience collaborating with multiple business owners, at times with competing needs, and has a proven track record of demonstrating results

Expertise launching and layering new channels into a digital marketing program, with an ability to understand, measure and report on incrementality & attribution

Proven experience in email marketing, campaign management, or digital marketing

Strong knowledge of email marketing platforms