Vivi · 4 hours ago

Community Marketing Manager

Portland, OR

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Community Strategy: Develop a multi-channel acquisition and communication strategy that drives community engagement, growth, and amplifies our customer voice globally to ensure advocacy and expand Vivi’s footprint.

Community Growth: Work in partnership with Sales, Customer Success, and regional Marketing Managers to identify potential evangelists, ambassadors and ViviEC members, that would be excellent representatives of the Vivi brand.

Field Research: Connect with community members to identify and understand their challenges, pain points, barriers to success, strategic objectives and opportunities where Vivi could help build teacher and leader capacity, create community connections and impact student learning.

Customer-Generated Content: Create a continuous pipeline of customer-generated content opportunities that include customer stories (video/written) and, impactful testimonials/quotes, that align to identified challenges, pain points and strategic objectives while showcasing customers’ successful implementation and use of the Vivi solution, ultimately fueling more demand from both existing customers and potential customers.

Community Marketing Megaphone: Tell the story of our users far and wide!

Serve as a primary customer point of contact for large, strategic events, where community marketing support and Vivi ambassador participation (eg ViviEC, ViviTC, etc.) is needed, such as ISTE, FETC, CoSN, EduTECH and other identified events.

Lead efforts to identify and support our customer evangelists in securing speaking opportunities at regional and national conferences and events, and/or engage with members of the media about their Vivi experience.

Assist regional Marketing Managers and Sales Teams globally to execute a similar strategy locally.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Customer relationship managementMarketing experienceK-12 experienceContent developmentSocial media marketingEvent logistics coordinationBudget managementTeaching experienceInternational experiencePersuasion skills