EducationDynamics · 5 hours ago
Digital Marketing Strategist (Awareness), EMS
United States
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Develop, execute, and manage full funnel marketing strategies to drive awareness, consideration and lead generation websites and landing pages.
Optimize marketing performance to client goals through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns.
Work closely with Account Management and Marketing leadership to conceptualize, execute, and report on campaign strategy and effectiveness in addition to leveraging self-created reporting to evaluate performance specific to the channel or medium.
Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI.
Test the performance of ad creative, landing page design, beta opportunities, new vendors and other campaign elements to improve results.
Manage relationships with multiple vendors, working closely to optimize budget and performance.
Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings.
Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other.
Develop, execute, and manage social media marketing strategies to drive traffic and engagement for Awareness campaigns across Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, LinkedIn, and other social media platforms.
Identify and present new opportunities and areas of growth to clients and prospects that will improve their digital marketing ROI including but not limited to one-off projects such as audits.
Qualification
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Required
Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience
2+ years of client-facing experience with managing social media profiles and growing followers/audience
Google Ads, TikTok, Snapchat, Reddit, Facebook Blueprint, or related certification
Proficiency in Excel
Preferred
Proficiency using GA4 to identify and report on performance trends
Proficiency in Microsoft Excel, specifically for trend analysis
Knowledge of Tableau or Databricks
Familiarity with HTML and JavaScript
An understanding of the Higher Education and Post-Secondary Education sector
Proficiency with the Adobe Creative Suite, including Photoshop and Premiere Pro, and Canva for photo and video content
Graphic design and content creation
An understanding of the Higher Education and Post-Secondary Education sector
Benefits
Medical, dental and vision coverage
401K Plan
Remote work or flexible schedules
Unlimited Paid Time Off (PTO)
Training and growth opportunities
Company
EducationDynamics
EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving today’s students.
201-500 employees
H1B Sponsorship
EducationDynamics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2021 (1)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
unknown2021-10-07Acquired· by Renovus Capital Partners
Leadership Team
Bruce Douglas
Chief Executive Officer
Tom Wright
Chief Financial Officer
Recent News
2024-03-19
GlobeNewswire News Room
2023-12-18
2023-04-18
Company data provided by crunchbase
