Walker Advertising · 5 hours ago
Director of California Sales
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Responsibilities
Develop and implement effective sales strategies that align with the company’s goals and growth objectives.
Set clear sales targets and KPIs for the sales team.
Analyze market trends, customer feedback, and competitive activity to identify new opportunities and refine the sales approach.
Lead, mentor, and inspire the sales team to achieve individual and team sales goals.
Provide ongoing coaching and development to sales staff, including performance evaluations, training, and career development.
Foster a collaborative and results-driven sales culture.
Proven track record of hiring and training new members of the sales team.
Oversee daily sales operations, ensuring that the team is effectively executing strategies and closing deals.
Monitor sales performance and adjust tactics to meet changing market conditions or business needs.
Direct and manage major accounts, negotiations, and high-level client relationships.
Track and report on key sales metrics, sales forecasts, and team performance to senior management.
Use data analytics and CRM tools to measure sales team productivity, pipeline development, and revenue generation.
Take corrective actions as needed to ensure goals are met, adjusting strategies and approaches as necessary.
Work closely with marketing, product, and customer service teams to ensure that sales strategies align with product offerings, marketing campaigns, and customer service standards.
Represent the sales department in leadership meetings and contribute to cross-functional business strategy discussions.
Manage the sales budget and allocate resources effectively to maximize return on investment.
Ensure the sales team has the tools, technology, and support needed to succeed.
Build and maintain strong relationships with key clients and prospects.
Ensure that customer feedback and insights are communicated back to product development and other departments to inform future business decisions.
Stay informed about industry trends, emerging technologies, and competitive landscapes to ensure the sales strategy remains relevant and ahead of the curve.
Provide market insights to senior leadership to guide product development, pricing, and positioning.
Qualification
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Required
Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 5 years in a sales leadership role; 2 years of director-level sales leadership role.
Proven track record of achieving or exceeding sales targets and growing revenue.
Experience managing and scaling a sales team in a fast-paced, high-growth environment.
Expertise in building and executing sales strategies, sales forecasting, and pipeline management.
Preferred
MBA or other advanced degree is a plus.
Benefits
3 Weeks Paid Time Off
12 Weeks of Guaranteed Paid Parental Leave
Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)
401(k) Retirement Savings Plan
Wellness Initiatives/Employee Assistance Program
Rewards and Recognition Programs
Career Development Opportunities