Root Inc. · 5 hours ago

Senior Marketing Specialist, Growth

United States

Full-time

Remote

Mid, Senior Level

$78K/yr - $100K/yr

3+ years exp

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Responsibilities

Identify, plan, and execute strategies to profitably increase Root’s new business growth with existing marketing partners

Align with new partners on engagement terms and contracts in close collaboration with Root’s Procurement team

Identify common bottlenecks and develop proactive solutions to streamline Root’s partner contracting and onboarding

Collaborate with Analytics to create and manage dashboards, providing stakeholders with insights on affiliate marketing performance and handling ad hoc questions

Launch and manage advertising campaigns across various digital platforms

Implement predictive models developed by the team’s data scientists

Develop requirements for software engineering projects and clearly communicate them to engineering teams

Qualification

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Business DevelopmentVendor ManagementAdvertising CampaignsSQLData VisualizationDigital Marketing PlatformsInsurance Experience

Required

3-5 years of experience in a business development or vendor-facing program manager or account manager role

Excellent written and verbal communication skills

Proven success in coordinating cross-functional projects across multiple internal teams and/or external partner

Ownership mentality: takes the initiative to identify, champion, and execute on the highest impact work

Familiarity with setting up and maintaining advertising campaigns on popular digital marketing platforms (e.g. Google Ads, Meta, The Trade Desk, MediaAlpha)