DOE Media ยท 6 hours ago
Director of Paid Social
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Responsibilities
Design and implement comprehensive paid social strategies tailored to our clients goals, ensuring alignment with overall marketing objectives
Lead, mentor, and develop a team of 8-15+ paid social specialists, providing guidance on best practices, campaign execution, and professional development, while fostering a collaborative environment that encourages creativity and innovation
Oversee a book of 80-150 clients via your direct reports
Step in for high-stakes or difficult client situations, effectively managing expectations, addressing concerns, and providing strategic solutions
Supervise the planning, execution, and optimization of paid social campaigns, ensuring alignment with client goals and industry standards
Assist the team in troubleshooting complex issues and implementing best practices.
Guide the team in utilizing analytics tools to track campaign performance, encouraging a culture of data-driven decision-making.
Review campaign reports and provide actionable insights for continuous improvement
Collaborate with the team to allocate and manage campaign budgets effectively, ensuring resources are utilized optimally to achieve desired ROI
Work closely with cross-functional teams, including creative, analytics, and account management, to ensure cohesive and impactful campaigns
Stay updated on industry trends, platform updates, and competitive landscape to inform strategy and maintain a competitive edge
Cultivate and maintain strong relationships with clients, serving as a trusted advisor and presenting strategic recommendations based on performance data and industry insights
Qualification
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Required
6+ years of experience in digital marketing, with a strong focus on paid social media, preferably within an agency setting
Proven track record of managing successful paid social campaigns for e-commerce brands, demonstrating measurable results.
Strong analytical skills and experience with social media analytics tools (e.g., Facebook Ads Manager, Google Analytics).
Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
Exceptional communication and presentation skills, with a knack for storytelling through data.
Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.
Paid Social: 5 years (Required)
Meta Advertising: 4 years (Required)
Agency: 2 years (Required)
Benefits
Health care
Dental care
Paid time off
Vision care