Lifesight | Unified Marketing Measurement Platform · 5 hours ago
Sales - Adtech
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Responsibilities
Drive new business development by building partnerships with ad-tech vendors for Lifesight’s attribution product.
Act as an individual contributor with a strategic focus on expanding Lifesight’s partner ecosystem within the ad-tech industry in USA.
Develop a robust sales pipeline, accurately forecast opportunities, and achieve targets.
Identify and secure new business opportunities, creating strong relationships with key decision-makers at ad-tech companies.
Conduct meetings with ad-tech vendors and industry players, presenting Lifesight's product capabilities and negotiating partnership agreements.
Collaborate with vendors on media strategies, ensure alignment with client attribution needs, and drive the sales cycle to a successful close.
Build and maintain strong relationships with key agency and brand contacts to influence media spend through Lifesight’s platform.
Pitch and communicate the value of Lifesight’s attribution product, demonstrating its unique benefits and capabilities in media optimization.
Stay updated on the fast-changing ad-tech landscape, positioning Lifesight as a key player in attribution and measurement technology.
Work cross-functionally with internal teams to leverage global and local insights, tailoring Lifesight's offerings for the market.
Collaborate with account management and operations teams to ensure successful partnerships and business growth.
Qualification
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Required
Bachelor’s Degree with 9+ years of experience in ad-tech business development or sales in USA.
Strong relationships across the ad-tech ecosystem, including DSPs, SSPs, ad networks, and agencies.
Proven experience in consultative selling, with the ability to build long-lasting, trusted partnerships.
Track record of exceeding revenue or quota targets in a business development role.
Strong understanding of the digital advertising industry, media attribution, and competitive landscape.
Excellent communication and negotiation skills, with a collaborative mindset to work with cross-functional teams.
Ability to develop customized proposals and strategies based on client needs and market trends.
Comfortable with travel for business and internal meetings when required
Company
Lifesight | Unified Marketing Measurement Platform
Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions and achieve profitable growth in privacy first era using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI.
Funding
Current Stage
Growth StageTotal Funding
$2MKey Investors
Provident Capital Partners
2018-05-25Seed· $2M
Recent News
2024-02-01
Future of Media
2024-02-01
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