Signifyd · 5 hours ago
ABM & Campaigns Manager
United States (Remote)
Full-time
Remote
Mid Level
$70K/yr - $140K/yr
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Responsibilities
Lead the end-to-end planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms.
Monitor campaign performance in real-time, conduct A/B testing, and iterate strategies for continuous improvement.
Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives.
Track, analyze, and report on campaign performance, pipeline impact, and ROI to stakeholders regularly.
Define account tiering and execute 1:many, 1:1 and 1: few ABM campaigns accordingly that drive target account engagement and contribute to quarterly and annual influenced pipeline goals.
Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program.
Leverage multiple sources of intent and 1st party data to fuel campaign decision-making and define tactical approach.
Collaborate with field marketing to develop campaigns that take advantage of opportunities surfaced by sales and channels, including one-off prospecting campaigns, ABM, and integrated omnichannel campaigns.
Analyze campaign data via 6Sense, marketing automation, Salesforce, and similar platforms.
Capture and document campaign requirements and project plans, supplying to internal marketing and external partner audiences.
Project manage the development of messaging, creative, content, and other necessary assets for digital campaign execution.
Manage campaign tactics, including display advertising, direct mail, social, video, nurture, and influencer marketing to support campaign goals.
Work with Revenue Operations to create and manage email campaigns, including but not limited to HTML builds, proofreading, abiding by brand guidelines, and email testing across multiple surfaces.
Ensure all marketing campaigns are delivered on time, within budget, and meet or exceed benchmark KPIs.
Strive for continuous improvement in campaign effectiveness.
Work with field marketing and Sales to strategically prioritize and group accounts and revenue goals for ABM campaigns according to opportunity, buyer need, persona, solution, and buying cycle.
Report campaign results (KPIs, ROI) to senior management, explaining variances and recommending future campaign optimizations.
Qualification
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Required
Manage all aspects of the campaigns from inception to launch, optimization, and ROI reporting.
Strong blend of strategic thinking, creative problem-solving, and hands-on execution skills.
Lead the end-to-end planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms.
Monitor campaign performance in real-time, conduct A/B testing, and iterate strategies for continuous improvement.
Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives.
Track, analyze, and report on campaign performance, pipeline impact, and ROI to stakeholders regularly.
Define account tiering and execute 1:many, 1:1 and 1:few ABM campaigns accordingly that drive target account engagement.
Continually measure, monitor, and drive improvement in program approaches.
Leverage multiple sources of intent and 1st party data to fuel campaign decision-making.
Collaborate with field marketing to develop campaigns that take advantage of opportunities surfaced by sales and channels.
Analyze campaign data via 6Sense, marketing automation, Salesforce, and similar platforms.
Capture and document campaign requirements and project plans.
Project manage the development of messaging, creative, content, and other necessary assets for digital campaign execution.
Manage campaign tactics, including display advertising, direct mail, social, video, nurture, and influencer marketing.
Work with Revenue Operations to create and manage email campaigns.
Ensure all marketing campaigns are delivered on time, within budget, and meet or exceed benchmark KPIs.
Strive for continuous improvement in campaign effectiveness.
Work with field marketing and Sales to strategically prioritize and group accounts and revenue goals for ABM campaigns.
Report campaign results (KPIs, ROI) to senior management, explaining variances and recommending future campaign optimizations.
Excellent verbal, written, and interpersonal skills.
Customer-focused. Advocate for customer-centric, outcome-driven messaging.
Continuous learner. Stay current on digital marketing (especially email marketing), best practices, and new developments in the field.
Take the initiative to identify opportunities and execute within the bounds of corporate and regional budgets.
Problem solver. Be a digital problem solver – ability to troubleshoot when things do not work as they should.
Data-driven, focused on KPIs that drive ROI.
Organized, detail-oriented. Project management and collaboration skills.
Collaborative team player. Comfortable working in a fast-paced, changing environment.
Big picture perspective. Able to apply business acumen to marketing challenges.
Critical thinker. Good judgment. Able to independently make and support decisions.
Benefits
Discretionary Time Off Policy (Unlimited!)
401K Match
Stock Options
Annual Performance Bonus or Commissions
Paid Parental Leave (12 weeks)
On-Demand Therapy for all employees & their dependents
Dedicated learning budget through Learnerbly
Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Short Term and Long Term Disability Insurance
Life Insurance
Company Social Events
Signifyd Swag
Company
Signifyd
Signifyd is a provider of an enterprise-grade fraud technology solution for e-commerce stores.
Founded in 2011
501-1,000 employees
Funding
Current Stage
Late StageTotal Funding
$409MKey Investors
Owl Rock CapitalPremjiInvestBain Capital Ventures
2021-04-15Series E· $205M
2018-05-31Series D· $100M
2017-05-04Series C· $56M
Leadership Team
Rajesh Ramanand
Co-Founder & CEO
Nathan Ackerman
Senior Vice President Of Engineering
Recent News
2024-11-04
Business Wire
2024-05-23
2024-04-18
Company data provided by crunchbase
