Quorso · 6 hours ago

Account Based Marketing Manager

USA

Full-time

Remote

Entry, Mid Level

$84K/yr - $126K/yr

2+ years exp

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AnalyticsApplication Performance Management

No H1B

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Responsibilities

Lead and execute sophisticated ABM strategies targeting accounts in NAMER and EMEA - focused on 1:many, 1:few, and 1:1 efforts

Serve as a subject matter expert in ABM, continuously identifying opportunities for improving processes, tools, and collaboration across teams

Partner closely with various marketing teams and paid media to ensure alignment of marketing efforts with business and revenue goals; as well as drive and optimize the digital strategy for ABM (display ads, paid social, content syndication, etc.)

Analyze account-specific insights and global trends to craft relevant and impactful marketing messages for target audiences

Support event execution (primarily with audience development and targeting) for 1:few events aligned to ABM campaigns

Help to establish ABM goals and find ways to measure progress effectively via our tech stack and reporting platforms (Salesforce, Marketo, 6sense, Tableau, etc.)

Consistently track and report out on ABM performance, including KPIs like pipeline generated, revenue influenced, reach and engagement metrics - to help optimize future strategies and increase ROI

Work to maximize our ABM use cases within 6sense and Dunn & Bradstreet, including building and owning our segments to help fuel campaigns across marketing

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ABM strategyB2B SaaS experienceData analysisProject managementSalesforceDunn & BradstreetDigital marketingCollaboration skillsStrategic thinking

Required

2+ years experience building and managing multi-channel ABM campaigns in the B2B SaaS space, ideally driving the implementation or being a key player in developing ABM strategy and tactics for the first time

Excellent communication and collaboration skills

Exceptional project management skills; ability to plan, organize, and manage resources effectively to bring about successful completion of specific campaign goals and objectives

Strong strategic thinking and analytical skills with an ability to effectively interpret data to help inform decisions

Experience with the following tech, including ABM platforms: Salesforce, 6sense, and Dunn & Bradstreet would be a huge plus

Applicants must be currently authorized to work in the United States on a full-time basis.

Preferred

Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse.