175 applicants

Company

Emerald · 6 hours ago

Marketing and Content Director- Overland Expo and Glamping Show Americas

New York, NY

Full-time

Remote

Director/Executive

$115K/yr - $120K/yr

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Responsibilities

Develop and execute a data-driven, results-focused marketing strategy to drive both audience and advertiser database growth across the portfolio including SEO strategy, radio and TV campaigns, email marketing, paid and organic social and search ads, website promotions, and other means

Plan and execute programs to develop new audience, drive lead generation and advertiser list growth through development of digital funnels, creation of demand generation and lead nurturing programs, media and sales kit development, and other means

Plan and oversee event marketing needs including creation of materials such as the exhibitor prospectus, show guide, and exhibitor guides, promotional campaigns to drive attendee and sponsor inquiries, and development of attendee and sponsor newsletters

Plan and oversee attendee event registration including attendee pricing strategy, budgeting, and reporting.

Oversee expo and conference content, training + education session development.

Monitor campaign, engagement & lead generation trends/performance and against KPIs and offer recommendations and direction on key areas of improvement and optimization

Develop high-level marketing communication strategies and manage copy and design teams on messaging and branding

Lead the portfolio’s communications and brand awareness efforts.

Collaborate with Sales leaders to develop new product offerings and pricing models that minimize operational costs, maintain healthy margins, and create value for advertisers

Build, manage, reforecast and allocate revenue & expense budgets across each project in the portfolio

Overall in-house enterprise marketing automation expertise, offering guidance and finding creative solutions to marketing problems utilizing available marketing technology

Support event operations teams with logistics and execution of on-site marketing needs

Lead the content, branded content and affiliate marketing strategy for the portfolio managing the editorial team and collaborating with sales.

Build an annual brand operating plan collaborating with portfolio leadership on growth strategies and managing the marketing team to reach the plan’s objectives, financial targets and the implementation of the plan’s key strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Multi-channel marketingDigital marketing techniquesSEO strategyMarketing database managementSalesforce Marketing CloudHubSpotPardotData analysisBudget managementProactive work styleCreative mindsetRelationship buildingCollaboration skills

Required

Experience leading the development and execution of strategic multi-channel marketing initiatives for content channels, publications, and events; preference for technology-related product/industry experience

A track record of success leading a team to execute complex goals across multiple products in a portfolio while fostering collaboration and skill growth

Strategy leader with demonstrated success in driving audience and lead growth through a broad range of digital marketing techniques and tools, SEO strategy, as well as lead gen strategies and marketing database management

Highly goal-driven with a strong sense of urgency, with a balance of leading and 'doing' – skilled and unafraid of addressing any elements of a campaign from overarching strategy to campaign-delivery detail.

Experience successfully using complex marketing tools to execute campaigns and drive operational efficiencies (Salesforce Marketing Cloud, HubSpot, Pardot, and others)

Experience defining and translating data into actionable insights that influence marketing strategy

Creative mindset with a history of conceiving new and innovative ways to reach a target audience with a focus on continuously building, testing, and refining strategies

Proactive, independent work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas with limited oversight

Ability to build relationships and collaborate successfully with multiple functional groups (sales, editorial, etc)

Strong financial background with experience making strategic decisions about how to scale revenue and expenses to ensure organizational and financial goals are being met across projects and events

Benefits

Unlimited vacation for exempt employees

Flexible working locations

401(k) plan with a company match

Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits

Parental and caregiver leave

Dependent, commuter and FSA benefits

Professional development programs like Toastmasters

Mental wellness tools such as weekly guided meditation programs

Company

Emerald

Emerald create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills.

Founded in 2014

New York, NY

501-1,000 employees

https://www.emeraldx.com/

H1B Sponsorship

Emerald has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)

2022 (3)

2021 (3)