Confidential Global ยท 4 hours ago
Vice President, Offline Media & Strategy
United States
Full-time
Remote
Director/Executive
10+ years exp
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Responsibilities
Developing and executing a comprehensive offline media strategy that aligns with the company's growth objectives.
Planning and deploying the offline marketing budget.
Driving an understanding of the impact of media investments on revenue growth.
Ensuring a cohesive brand strategy that resonates with the target audience.
Managing large-scale media budgets and driving effective offline media campaigns.
Staying abreast of industry trends, new technologies, and best practices in offline media.
Working closely with creative teams, external partners, and agencies to ensure the development of best-in-class marketing campaigns.
Qualification
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Required
Minimum of 10 years of experience in offline media, with a strong focus on TV, direct mail, and radio.
Proven track record in media planning and buying, particularly in a direct-to-consumer, performance-based environment.
Strong analytical skills.
Excellent negotiation abilities.
Deep understanding of consumer behavior and market trends related to offline media.
Proficiency in media planning tools and software.
Ability to manage large-scale media budgets and drive effective offline media campaigns.
Established network within the media industry.
Preferred
Experience in developing and executing a comprehensive offline media strategy that aligns with company growth objectives.
Experience in planning and deploying offline marketing budgets.
Ability to stay abreast of industry trends, new technologies, and best practices in offline media.
Experience working closely with creative teams, external partners, and agencies.
Company
Confidential Global
A space for employers to hire in a confidential mode
New York City
10,001+ employeesFunding
Current Stage
Late StageCompany data provided by crunchbase
