Allied Telesis · 5 hours ago

Technical Marketing Manager

USA

Full-time

Remote

Mid, Senior Level

$120K/yr - $140K/yr

5+ years exp

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Responsibilities

Conduct in-depth market research to identify target audiences, understand their needs and analyze competitive landscapes. Monitor market trends and competitor activities to identify new opportunities and adjust marketing strategies accordingly.

Provide technical expertise to support the development of marketing campaigns, ensuring that technical accuracy is maintained across all marketing channels.

Work closely with engineering, product management and sales to ensure alignment on product development and marketing strategies.

Build and maintain relationships with industry influencers and customers to gather feedback and understand market trends.

Develop compelling solution positioning and messaging that differentiates the company's offerings from competitors.

Create various marketing materials, such as whitepapers, case studies, presentations, and blog posts, to educate and engage target audiences

Develop technical content to support sales and revenue generation.

Support regional sales teams to engage with prospects and secure new deals

Support Marcom team to implement marketing campaigns to generate leads and drive demand for the product or service.

Qualification

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Technical MarketingProduct ManagementMarket ResearchTechnical Content DevelopmentCompetitive Analysis