Mudflap · 6 hours ago

Marketing Technology and Operations Lead

United States

Full-time

Remote

Senior Level, Lead/Staff

$150K/yr - $200K/yr

8+ years exp

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Responsibilities

Lead the design and execution of Mudflap’s marketing technology strategy, ensuring the stack aligns with organizational objectives and is equipped to support our growth trajectory

Oversee the integration of all marketing and sales tools, creating seamless data flows and automations between platforms to enhance lead generation, customer engagement, and sales effectiveness

Build and maintain strong partnerships with Sales, Operations, Product, Engineering, and Data Science teams to ensure MarTech solutions meet both marketing and sales needs, and align with broader company initiatives

Develop a robust analytics infrastructure that allows real-time insights into campaign effectiveness, customer behavior, and other key metrics, empowering data-driven decision-making across the organization

Apply your deep knowledge of scalable growth stacks to inform best practices and implement technologies that enhance Mudflap’s ability to acquire and retain customers and merchants at scale

Be the subject matter expert for the company on all things MarTech related, and manage vendor relationships — negotiating contracts, ensuring performance against SLAs, and overseeing technology implementations

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarTech Stack ArchitecturePlatform IntegrationData Analytics ManagementCRM SystemsMarketing AutomationCustomer Data PlatformsContent Management SystemsSQLHTML 5JavascriptProject Management

Required

8+ years of hands-on experience in marketing technology or operations, at least 3 of which should be at a high-growth technology company

Proven experience designing, implementing, and managing marketing technology stacks at scale, including CRM, marketing automation, customer data platforms, content management systems, analytics, and data management platforms (e.g., Braze, HubSpot, Google Analytics, Metabase, Segment, hightouch, Zapier, etc.)

Knowledge of SQL, HTML 5, Javascript, Liquid and other coding languages necessary for technical implementations of MarTech stacks

Strong record of working collaboratively with Sales, Product, and Engineering teams to align marketing technology initiatives with broader business goals

Proficiency in data analytics and a demonstrated ability to use data to drive insights and decision-making

Strong team leadership and project management skills, with the ability to manage both internal teams and external vendors effectively

Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively

Strong attention to detail - you sweat the small stuff

Able to work with and speak the language of highly technical partners in engineering and data science, as well as communicate complex concepts in a simple way, both verbally and in writing