GLAMNETIC · 5 hours ago
Associate Lifecycle Marketing Manager
LA Metro Area
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Retraction Program Execution : Collaborate with product, creative, and e-commerce teams to develop and execute best-in-class lifecycle marketing programs that align with business goals and drive engagement and retention.
Campaign Management : Own the strategy, calendar, and execution of mobile app, email, SMS communications, including segmentation, deliverability, and optimization to maximize performance.
Cross-Channel Collaboration : Collaborate with cross-functional teams to execute and bring to life retention campaigns & specialty programs.
Customer Insights & Segmentation : Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and membership programs.
Data Analysis & Reporting : Track KPIs like open rates, click-through rates, conversion rates, and retention to inform program optimizations with the goal of increasing cLTV.
A/B Testing & Optimization : Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness.
List Growth & Churn Reduction: Grow SMS/email subscriber lists & mobile app users and implement strategies to reduce churn, enhancing customer LTV and retention.
Loyalty, Membership & Subscription Programs : Manage speciality retention programs including but not limited to loyalty, referral, membership & subscription with the goal to strengthen customer relationships and retention.
Mentorship & Team Management: Offer support and guidance to two junior team members on the retention marketing team.
Industry Trends: Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies.
Qualification
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Required
Bachelor's degree in marketing, business, or a related field.
2+ years of experience in lifecycle marketing or a similar role within an eCommerce environment
Proven track record of success in developing and executing effective lifecycle marketing programs.
Excellent analytical skills and ability to interpret data to inform marketing decisions
Strong understanding of Retention KPI’s – LTV, Repeat Purchase, RFM, etc.
Strong project management and organizational skills.
Excellent communication and interpersonal skills.
Experience with Shopify, Klaviyo or Attentive required.
Preferred
Familiarity with project management software such as ClickUp, Asana, Monday.com, preferred.
2+ years at a DTC high-growth brand preferred
Company
GLAMNETIC
Glamnetic is a magnetic eyelash designer and provider.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ann McFerran
Founder and CEO
Kevin Gould
Co-founder
Company data provided by crunchbase
