Vivi · 8 hours ago

Director of Demand Generation

United States

Full-time

Remote

Director/Executive

5+ years exp

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Senior Management

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Responsibilities

Develop and implement a comprehensive global demand-generation strategy.

Work with regional marketing managers to create and execute multi-channel marketing campaigns (email, SEO/SEM, webinars, content/social media) to meet global pipeline and ARR goals.

Align marketing campaigns with sales objectives to ensure seamless lead transitions.

Collaborate closely with internal teams (Content/Social Media Marketing, Design, Customer Marketing, Events, Product Marketing, and Marketing Ops) to prioritize integrated campaigns that lead to pipeline development.

Manage and mentor a team of high-performing, demand-focused, regional marketing managers.

Manage Integrated Marketing budget; oversee planning and performance analysis.

Track and report on campaign success using marketing automation and CRM tools to track and report on campaign success.

Qualification

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Demand GenerationIntegrated MarketingMarketing AutomationCRM ToolsWeb AnalyticsSEO ToolsDigital MarketingTeam ManagementSaaS MarketingInternational Experience