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Company

KPMG Canada · 7 hours ago

Senior Marketing Manager - Foundational Industries (15-month contract)

London, CA

Full-time, Contract

Remote

Senior Level

$94K/yr - $159K/yr

6+ years exp

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Responsibilities

Enhance market profile and reputation

Develop and deliver programs to raise the external profile of the foundational industry practices and leaders

Collaborate with colleagues to develop and implement an appropriate mix of activities that highlight KPMG’s sector expertise (e.g. flagship thought leadership, PR, events, sponsorships, social and digital strategies)

Develop and implement thought leadership based on sector innovation and key client issues in order to profile KPMG’s subject matter experts, experience and qualifications

Work with National Industry Leaders and Sector Leaders to identify market opportunities and develop and execute marketing and communication plans that will build brand and help drive growth and revenue for the practices

Collaborate with the foundational marketing and internal agency teams to execute marketing and communications campaigns

Collaborate with colleagues to create, implement and monitor effectiveness of marketing and communication programs that deliver on the objectives set in the national strategic marketing and communications plan

Consult with and drive collaboration amongst key senior stakeholders - national industry and sector leadership; industry, service line and geographic industry marketing leadership

Monitor emerging trends and opportunities across the industries, and work with industry and sector leadership to build brand, relationships and revenue in key markets

Work with global counterparts to identify global content and trends that could be adapted for the Canadian market

Keep up to date with contemporary trends and thinking in KPMG’s multi-function environment, with focus on identified growth opportunities to drive the National marketing agenda

Embrace and drive innovation through content, marketing strategies and techniques, translating the latest service and propositions, into practical approaches

Embrace a digital-first mindset that leverages technologies to make a greater impact in market

Work closely and collaborate with service line, industry, geographic and global counterparts in the development of integrated plans and foster two-way communication and collaboration

Collaborate with broader internal agency (Creative services, web, social, communications, CRM, etc.) to drive innovative marketing campaigns in market

Day-to-day management of a budget and tracking and benchmarking of KPIs

Oversee allocation of marketing budgets and regularly report results to National Industry Leaders to demonstrate value and ROI and make recommendations for improvements

Support the yearly business and marketing planning and budgeting process

Track and measure campaign ROI by establishing clear metrics and KPIs for each initiative, analyzing data from various sources to assess effectiveness and inform future strategies

Qualification

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Marketing strategyData analysisKPI trackingFluency in EnglishProject managementBudget managementDigital marketingEvent managementTeam managementStrategic thinkingSalesforceFluency in French

Required

A marketing professional with 6 to 10 years’ experience

People and team management experience

Exceptional communication (both written and verbal)

Experience collaborating, consulting and achieving results with senior leadership

Experience with and interest in managing both virtual and in-person client events

A results-oriented marketer with experience tracking and reporting on KPIs. Experience with salesforce considered an asset.

Demonstrable success in developing and implementing complex multi-channel marketing programs, with emphasis on digital, and aligning success to metrics, including analysis of ROI

Experience in developing compelling value propositions for services/campaigns and creating integrated issue-based platforms both for promoting relationships and generating revenue

Proven project management skills with the ability to get buy-in and support for projects from diverse stakeholder groups

Experience with budget planning and management

Required languages English, French considered an asset

Diploma or undergraduate degree preferably in marketing or a related field

Collaborative working approach

A strategic and lateral thinker with deep commercial awareness

Confident and assertive with excellent influencing and persuasion skills