Pentera · 5 hours ago
Field and Channel Marketing Manager
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Responsibilities
Manage field events/ programs (seminars, tradeshows, conferences, association participation, etc.) from initial planning to final execution including contracts, logistics, developing promotional communications to drive attendance, virtual or on-site execution and follow up/ tracking
Work with channel partners and service providers on producing joint marketing activities to create awareness and demand in their respective markets
Manage all aspects of the regional marketing budget, purchasing, payments, and provisioning
Manage SWAG and their creation, distribution, and targeting as part of the regional marketing strategy
Identify tactics/ assets that are most impactful for the acceleration of pipeline
Analyze results and identify opportunities for improving performance
Identify industry events in the region and potential call for presentation opportunities
Align field marketing events with core demand generation programs to ensure the generation of marketing qualified leads through integrated, multi-touch programs
Qualification
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Required
4-5 years of field marketing experience in multiple marketing disciplines, including customer-facing events, digital and email campaigns
Previous experience in a B2B SaaS/ tech company
Strong interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
Ability to coordinate, manage, and execute multiple marketing campaigns concurrently
High executional skills and the ability to quickly pivot projects as needs change
Successful working in a high-pressure environment and actively seek candid feedback from relevant stakeholders
Excellent presentation and communication skills
Proficient in Salesforce, HubSpot and Zoom with the ability to learn new software quickly
Some travel required (2-3 times a quarter)
Preferred
Cyber Security experience - advantage
Company
Pentera
Pentera is the market leader in Automated Security Validation
Funding
Current Stage
Growth StageTotal Funding
$189.5MKey Investors
Delta-v CapitalK1 Investment ManagementInsight Partners
2023-06-28Secondary Market· Undisclosed
2022-01-11Series C· $150M
2020-08-13Series B· $25M
Recent News
2024-04-29
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