Semperis · 6 hours ago

Field Marketing Manager, West

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Develop and implement comprehensive field marketing strategies and plans to support the company's business objectives in the commercial and state/local/education sectors in the West area.

Collaborate with the sales team to understand their needs and create marketing programs that generate high-quality leads and support the sales pipeline.

Plan and execute regional marketing campaigns, including events, webinars, workshops, account-based initiatives, and regional conferences, ensuring alignment with the overall marketing strategy.

Collaborate closely with priority channel and alliance partners to execute joint go-to-market opportunities targeting mutual potential customers

Identify and engage with key industry influencers and associations to build strong relationships and increase awareness for the Semperis solutions.

Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.

Assists in creating localized marketing content, including sales collateral, presentations, case studies, and website content, to support demand generation and thought leadership initiatives.

Monitor and analyze campaign performance, provide regular reports and insights to stakeholders, and make data-driven improvement recommendations.

Manage the West marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.

Stay up-to-date with industry trends, emerging technologies, and competitor activities, and incorporate these insights into marketing strategies and plans.

Collaborate with global marketing teams to ensure consistent messaging, branding, and alignment with the company's overall marketing initiatives.

Qualification

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B2B field marketingCybersecurity industry knowledgeIntegrated marketing campaignsSalesforceWrikeMarketoBudget managementProject managementMicrosoft OfficeMarket research