Apiiro · 5 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Hiring Manager

Sion Zinger שיאון זינגר

Insider Connection @Apiiro

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Develop and maintain positioning and messaging frameworks

Research industry trends to proactively recommend messaging and content that will resonate with target audiences

Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes

Analyze competitors and develop battle cards

Understand the analyst landscape and helping to craft briefing materials and follow-up for them

Lead product launches, from building the message to overseeing the development and rollout of new collateral

Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market

Lead sales and partner enablement

Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Qualification

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Product MarketingB2B SecuritySaaSDevSecOpsMessaging FrameworksMarket ResearchCompetitor AnalysisContent StrategyCross-functional Collaboration