Marketing Analytics Lead @ Apex Growth | Jobright.ai
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Apex Growth · 8 hours ago

Marketing Analytics Lead

positionLos Angeles, CA
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$80K/yr - $125K/yr
date5+ years exp
ftfMaximize your interview chances
Business DevelopmentManagement Consulting

Insider Connection @Apex Growth

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Responsibilities

Develop & maintain automated reporting to track client performance across online marketing channels and creative strategy.
Build accurate forecasting and pacing models to ensure we are able to stay on track to our client targets.
Collaborate with other team members to define their data and analytics needs and turn them into clear, actionable insights that enhance our marketing performance.
Dive into marketing data, provide insights on conversion rates, marketing campaign performance, creative performance, and other crucial topics.
Develop and optimize business reporting and visualizations that drive marketing decisions and business performance.
Collaborate closely with client’s analytics teams and external vendors to ensure we've got all the data we need, accurate, and ready to go.
Own measurement testing and analysis (i.e. conversion lift tests, incrementality testing), working closely with online marketing, creative strategy, and client’s analytics team.
Lead regular marketing performance meetings with online marketing & creative strategy stakeholders.
Ensure channel owners have a clear understanding of their channel & drivers of performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data AnalyticsGoogle AnalyticsAdobe AnalyticsCustomer CohortsReturn on Ad Spend (ROAS)Incrementality TestingConversion Lift MeasurementMulti-Touch Attribution ModelsHoldout TestingProject ManagementSQLData StorytellingLifetime Value Calculation

Required

5 years of experience working in data analytics
Bachelor's degree in economics, statistics, or related quantitative field
Proficient in Google Analytics or Adobe Analytics
Strong understanding of customer cohorts, return on ad spend (ROAS)
Experience with geo-lift and on-platform incrementality testing, conversion lift measurement, multi-touch attribution models and holdout testing
Communication skills and storytelling applied to data analysis is essential. You can transform reams of data into digestible insights
Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment

Preferred

Expertise in SQL and working with databases
Understanding of lifetime values for B2B/B2B settings and how these figures are calculated

Benefits

401(k) with company matching
Generous (and by generous we mean unlimited) PTO
Paid Vacation, Paid Bereavement, and Paid Family Leave
Full Health Benefits (Dental, Vision, Wellness)
Learning and career development program

Company

Apex Growth

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Apex Growth is an IT consulting and management firm that specializes in growth marketing, data analysis, and product and project management.
dateFounded in 2019
location
California, Usulutan, SLV
people-size11-50 employees
web-link
https://www.apexgrowth.co/

Funding

Current Stage
Early Stage

Leadership Team

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Dave Riggs
Co-Founder
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Company data provided by crunchbase
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Orion

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