Nexford University ยท 6 hours ago
Head of Global Performance Marketing
United States
Full-time
Remote
Director/Executive
5+ years exp
Maximize your interview chancesHigher Education
Hiring Manager
Julia Arpag
Insider Connection @Nexford University
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Team leadership - lead, manage, and coach direct reports on the global performance marketing team.
Campaign strategy & management - Plan, execute, optimize, and test global campaigns across various online platforms, including paid search, social media, email marketing, affiliate marketing, and display campaigns. Experience is required in LinkedIn, Instagram, Meta, TikTok, other emerging platforms, and all search platforms.
US campaign management - run & execute US-specific campaigns (we are a global company and need someone who will be focused on the US market specifically)
Data Analysis & Optimization - Track and analyze key performance indicators (KPIs) to measure performance and make recommendations to prioritize investment and maximize ROI. KPIs include CTR, CPC, CPL, and CAC.
Testing - Identify and test new and existing marketing channels and tactics using A/B testing to deliver optimization recommendations to improve performance
Reporting & Forecasting - Provide regular reports on campaign performance and ROI to internal stakeholders and forecast monthly, quarterly, and annual performance
Budget Management - Manage campaign budgets and ensure they are spent efficiently.
Integrations - Identify and integrate third-party tracking vendors and integrate with social platforms
Collaboration - Partner with key members of the organization to deliver results, including admissions/sales.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
3+ years of people leadership
5+ years of digital marketing experience, including significant experience in paid search and social media advertising. Deep knowledge of Google, LinkedIn, and Meta is a must.
Experience in the US + International markets is a big plus
Start-up experience a must
Metrics-driven with a consistent track record of driving ROI, optimizing platforms, and delivering actionable recommendations
Ability to collaborate with cross-functional teams, including admissions, sales, brand, product, and partnerships, to align marketing efforts with broader business objectives.
Strong written and verbal communication skills
Experience working in different markets and sharp cultural awareness
A self-starter with initiative and drive, capable of executing rapidly and thriving in a demanding, result-oriented and fast-paced environment
Experience working with creative teams
A passion for all things social and eagerness to learn about new ideas.
Benefits
30 days paid vacation leave
12 days paid personal development time-off, post-probation
50% discount for employees and family on all Nexford courses
A friendly global team across multiple countries
Contemporary collaboration tools
An entrepreneurial and highly stimulating environment
An environment where you will be technically and intellectually challenged
Company
Nexford University
Nexford University enables greater social and economic mobility across the world by providing learners with access to high-quality, affordable, dynamic education that prepares them for the global workplace.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Cathy E. Plunkett, Ed.D.
Chief Academic Officer
Z
Zahra Safavian
Chief Product Officer
Company data provided by crunchbase
