Doe-Anderson · 12 hours ago

Associate Brand Strategy Director (Maker's Mark & Jim Beam)

United States

Full-time

Remote

Senior Level, Lead/Staff

7+ years exp

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Advertising

Culture & Values

Hiring Manager

Adanma I.

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Responsibilities

Ongoing strategic discovery work relative to consumers and assigned clients’ businesses. This will often involve research and data collection, both self-guided and in collaboration with key internal and external research partners.

Developing presentations and briefs that will effectively articulate recommended strategies to connect our clients’ brands to their audiences.

Participating and collaborating across agency disciplines to develop marketing solutions to meet clients’ marketing challenges.

Helping collect and report back appropriate metrics for monitoring our clients’ business and marketing efforts.

Working with Strategy team colleagues to concept, obtain, synthesize, distill and distribute relevant industry information and marketing intelligence that helps build agency knowledge and expertise as well as the agency’s profile in the industry.

Qualification

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Brand StrategyMarketing PlanningCPG ExperienceQualitative ResearchQuantitative ResearchCollaboration SkillsCreative Brief Writing4Cs AnalysisClient ManagementGlobal Brand ExperienceBrand ActivationPOS ExperienceCoaching Skills

Required

7+ years’ experience in marketing planning, advertising or a related field.

Strong critical thinking and analytical skills.

Strong writing, presentation and persuasion skills.

Strong collaboration skills – adept at providing creative feedback and direction.

Strong command of the use of qualitative and quantitative research.

Ability to prioritize and manage multiple accounts and client deliverables.

Possession of integrity and enjoyable to be around.

Willingness to coach and mentor other strategists.

Preferred

Has CPG or Spirits experience and familiarity with on-premise, off-premise and non-premise, as well as the three-tier distribution system: producer, distributor, retailer.

Is comfortable managing a portfolio of brands, i.e., can swing easily between master and sub-brand assignments and adhere to/create the red thread.

Has both brand-building and activation experience, including POS.

Has global or international brand experience.

Preference for candidates living in or willing to relocate to the Louisville, Ky, or the Columbus, Ohio, areas.

Remote options outside of Louisville and Columbus are available.