Director of Retention & CRM @ Outlook Amusements | Jobright.ai
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Director of Retention & CRM jobs in United States
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Outlook Amusements · 13 hours ago

Director of Retention & CRM

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff, Director/Executive
money$150K/yr - $180K/yr
date6+ years exp
ftfMaximize your interview chances
MarketingMedia and Entertainment

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Responsibilities

Identify and implement comprehensive retention strategies to increase customer loyalty, product adoption, and revenue generation.
Monitor and analyze key performance metrics to measure the effectiveness of lifecycle marketing initiatives.
Providing regular reports and insights to the leadership team, identifying opportunities for improvement.
Be responsible for the promotional budget and ROI.
Architect customer-first programs and communications (e.g., email trigger flows, overlays, SMS, post-purchase, etc.) based on insights and deep understanding of customer journeys.
Oversee the management and utilization of the customer relationship management (CRM) platform, ensuring accurate data, effective segmentation, and timely communication.
Collaborate with the customer service and advisor services teams to understand the voice of the customer and translate that into actionable strategies and tactics to continuously iterate and improve.
Maintain and evolve the loyalty program ensuring it aligns with brand values and resonates with our customer base.
Manage and mentor a team of CRM marketing professionals, fostering their professional growth and ensuring the successful execution of campaigns and initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Retention strategiesCRM systemsEmail platformsLoyalty programsCustomer experienceSegmentationAutomationCross-functional collaboration

Required

Bachelor’s degree in marketing, Business, or related field
6-8 years’ experience with proven track-record in retention
Exceptional analytical skills and a data-driven mindset
A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience
Excellent leadership skills, with the ability to inspire and motivate
Ability to work in a highly cross functional, collaborative environment, with the ability to enroll and engage partners along the way
Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms
Previous work experience working on rewards, offers and loyalty/membership type programs

Preferred

Bonus points for Exponea

Benefits

Company subsidized Medical, Dental, and Vision plans
401K with an employer match
Life Insurance

Company

Outlook Amusements

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Outlook Amusements is a marketing and media company that produces new age, metaphysical, and psychic entertainment services.
dateFounded in 2003
location
Burbank, California, USA
people-size51-200 employees
web-link
http://outlookamusements.com

Funding

Current Stage
Growth Stage

Leadership Team

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Jason Freeland
CEO & Founder
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Carrie McCray
Vice President, Product and Advisor Services
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Company data provided by crunchbase
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