AliveCor · 13 hours ago

Sr. Manager, Product Marketing

USA

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

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Health CareInformation Technology

Comp. & Benefits

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Responsibilities

Cross-functional partnership across AliveCor business lanes to understand and develop business strategy, goals, growth initiatives, and ability to scale these initiatives into meaningful, optimized marketing campaigns and activities

Own all downstream product activities of B2B portfolio for Enterprise customers including messaging, collateral development, customer segmentation and outreach, etc.

Onboard, facilitate, and manage relationships with commercial health systems, government entities, distributors, and GPOs including contracts

Drive provider outreach and advocacy to establish consistent portfolio adoption

Facilitate and manage strategic relationships with clinical societies to drive product awareness and endorsements

Conduct broader market and targeted account research to identify and pursue new customer segments

Develop and deploy customer- and sales- facing product training programs

Support objection handling and competitive technology inquiries

Collaborate with creative and external content development agencies to ensure timely, accurate delivery of marketing materials

Define and refine value propositions, positioning, customer targeting, pricing strategies, and clinical evidence for new products

Collaborate with Public Relations team to announce new programs and milestones at the corporate level

Develop, update and report on enterprise marketing metrics to senior leadership

Keeping current with industry trends emerging and competitive technologies, and barriers to entry

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing leadershipMedical Device salesGTM strategiesTeam managementMarketing degreeBusiness degreeCommunications degreeCross-functional collaboration