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Company

LocaliQ | USA TODAY NETWORK · 10 hours ago

Digital Presence Manager

United States

Full-time

Remote

Entry, Mid Level

$43K/yr - $60K/yr

2+ years exp

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AdvertisingBusiness Development

Hiring Manager

Lori A. Lentz

Insider Connection @LocaliQ | USA TODAY NETWORK

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Responsibilities

Skillfully onboard and manage SEO and SMM campaigns with a client-centric approach

Interpret and effectively convey client brand voice and business requirements to cross-functional teams for seamless execution of SEO and SMM efforts

Translate complex data into actionable recommendations in a story format, facilitating effective collaboration with clients and enhancing their comprehension of the value derived from our efforts.

Proactively anticipate client needs, inquiries, and issues while advocating for their desired outcomes within our internal teams for successful implementation

Lead the end-to-end process from client onboarding to campaign provisioning and performance evaluation

Collaborate with clients and analysts to develop content calendars aligned with client goals

Efficiently manage SEO and SMM projects across clients, sales, and post-sales stages

Maintain proactive communication with both teams and clients to ensure flawless campaign execution

Monitor campaign performance and recommend adjustments as needed

Skillfully navigate multiple organizational and third-party systems.

Develop and execute comprehensive digital presence strategies congruent with client branding and marketing objectives

Identify target audiences and tailor digital efforts to effectively engage and resonate with them

Utilize analytics tools to track and measure the performance of digital presence efforts

Deliver regular reports on key performance indicators (KPIs) and leverage insights to refine strategies (e.g., keyword/search queries, top landing pages, geographical performance).

Supervise the creation of diverse content types, including blog posts, articles, videos, and infographics

Ensure content is high-quality, relevant, and optimized for search engines (SEO).

Collaborate with the website team or client developers to implement SEO strategies and content.

Engage internal teams or external agencies to produce compelling visual and multimedia content

Troubleshoot performance declines with SEO analysts

Manage listings and directory management in partnership with directory listings manager

Collaborate with a social media analyst to oversee social media platforms, encompassing content creation, scheduling, and engagement

Formulate and curate a captivating content strategy aligned with the company's voice, values, and objectives

Monitor social media trends, user feedback, and industry developments to adapt strategies as needed

Manage media spend for boosted posts to amplify engagement

Undertake other duties as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSearch Engine Optimization (SEO)Social Media Management (SMM)Analytics ToolsContent ManagementProject ManagementB2B MarketingRelationship Building

Required

Strong grasp of digital marketing, search engine optimization (SEO), social media management (SMM), content management, and analytics.

Excellent planning, leadership, and project management abilities.

Ability to build and nurture customer relationships.

Proficient in analytics and presentation skills, with the ability to translate intricate data into actionable recommendations.

Excellent grasp of marketing concepts, value, and best practices for owned and earned media, particularly in SEO and Social Media Management.

Mastery of essential technologies and systems for managing digital marketing campaigns.

Fundamental understanding of user-friendly website navigation, including key areas impacting SEO performance and online visibility.

Ability to communicate diverse marketing strategies and tactics to clients in an understandable and trustworthy manner.

Superior customer service skills, including the ability to build long-term relationships, present innovative ideas, and assist with client upsells.

Outstanding communication and interpersonal skills, capable of engaging with various levels across companies and departments with highly skilled specialists.

Ability to work independently and as part of a team, as well as work remotely.

Demonstrated aptitude in project management, organization, and time management.

Agility in staying updated on the latest industry trends and confidently articulating them.

Ability to easily adapt to change in a quick-moving industry.

Strong verbal and written communication skills.

Possess a Bachelor's degree in Marketing, Mass Communication, Advertising, Public Relations, Journalism, or English.

Hold 2-5 years or more of relevant experience as an account manager or in a related digital marketing role.

Prior experience with SEO and social media marketing clients.

Exhibit B2B marketing experience, with a focus on small-to-medium (SMB) and/or local businesses.