Snappy · 17 hours ago

Sr. Director, Growth and Customer Marketing

United States

Full-time

Remote

Director/Executive

$150K/yr - $220K/yr

10+ years exp

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Responsibilities

Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth across all segments, with a focus on enterprise strategies and Account-Based Marketing (ABM) for high-value clients.

Own and optimize key marketing channels, including paid search, paid campaigns, event marketing (both online and offline), in-app messaging, and email marketing. Manage marketing budgets effectively to maximize ROI and ensure efficient allocation of resources.

Lead customer marketing efforts aimed at enhancing retention and driving upsell opportunities. Develop and execute lifecycle marketing strategies, leveraging in-app messaging and personalized communication to deepen customer engagement and increase lifetime value.

Drive website optimization strategies to enhance user experience, improve conversion rates, and support overall marketing goals. Collaborate with cross-functional teams to ensure the website aligns with business objectives and effectively engages target audiences.

Own reporting on the impact of growth marketing initiatives and channels, including paid campaigns, events, in-app messaging, and email marketing. Develop, monitor, and communicate key performance metrics such as lead quality, pipeline contribution, and customer acquisition cost (CAC) to measure the effectiveness of these channels and optimize for improved performance.

Work closely with Marketing Ops to ensure data integrity, optimize marketing processes, and support seamless execution of marketing initiatives. Leverage insights and analytics provided by Marketing Ops to make data-driven decisions, optimize performance, and clearly communicate outcomes to stakeholders.

Collaborate with Brand and Product Marketing to ensure alignment with brand positioning and messaging in all growth and customer marketing efforts, maintaining consistency and effectively communicating the company's value proposition.

Champion a culture of innovation and experimentation, exploring new channels, tactics, and technologies to stay ahead of industry trends and drive continuous improvement.

Build and lead a high-performing growth and customer marketing team, fostering a culture of innovation, collaboration, and results-oriented execution. Mentor and develop team members within your scope to achieve their full potential.

Partner with Go-to-Market (GTM) teams, Product, Data, and the rest of the marketing team, including Marketing Ops, Brand, and Product Marketing, to ensure cohesive execution of marketing initiatives and alignment with overall business objectives. Work closely with the sales team to support pipeline generation and accelerate deal cycles.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingAccount-Based Marketing (ABM)Customer AcquisitionCustomer RetentionProduct-Led Growth (PLG)Sales-Led Growth (SLG)Integrated CampaignsCustomer Journey OptimizationStakeholder ManagementWebsite OptimizationHubSpotSEMrushInflu2IntercomGoogle ToolsMarketing Tech StackAI in MarketingProject ManagementCollaboration Skills

Required

Minimum 10+ years in B2B marketing, with a focus on enterprise sales, Account-Based Marketing (ABM), and driving customer acquisition and retention within high-growth, scaling environments.

Proven experience in successfully implementing both Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies.

Demonstrated ability to design and execute integrated, multi-channel campaigns across digital, offline, and partner channels to achieve strategic objectives and drive growth.

Proven track record in mapping and optimizing the customer journey across various touchpoints, enhancing engagement, conversion, and retention rates throughout the funnel.

Strong experience in managing and influencing cross-functional stakeholders to align on goals and execute complex marketing initiatives.

Demonstrated success in developing and executing marketing strategies that drive significant revenue growth, customer acquisition, and expansion in dynamic, fast-paced settings.

Ability to balance strategic vision with hands-on execution, effectively managing both high-level initiatives and detailed implementation.

Proven experience in driving website optimization strategies to improve user experience, conversion rates, and support marketing goals.

Strong proficiency in analytics, reporting, and the ability to leverage data to guide strategic marketing decisions and optimize performance.

Proficiency with leading marketing technologies such as HubSpot, SEMrush, Influ2, Intercom, and Google tools for paid advertising.

Extensive experience in building and scaling high-performing, engaged marketing teams in growth-focused environments.

Exceptional communication, project management, and leadership skills, with a proven ability to collaborate across functions and influence senior stakeholders.