DISCO · 6 hours ago
Product Marketing Manager
LA Metro Area
Full-time
Remote
Mid, Senior Level
5+ years exp
Maximize your interview chancesInformation TechnologyMusic
Hiring Manager
Melissa D. Myatt
Insider Connection @DISCO
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Responsibilities
Own the internal and external narrative around “who uses DISCO,” developing actionable customer personas to inform campaigns, positioning, and product strategies across teams
Develop a deep understanding of the DISCO customer needs, pain points, and behaviors. Identifying touchpoints where DISCO can add value and insights for campaign and creative briefs.
Understand the competitive landscape, serving as the DISCO expert on our competition and how they are positioned.
Develop product value propositions and identify unique selling points that align DISCO’s features with customer pain points and goals, enhancing product differentiation and appeal.
Collaborate with product, sales, and marketing to develop product positioning and messaging that resonate with our target customer personas.
Partner with the content team to brief in and create compelling content, including case studies, white papers, and educational materials, to increase awareness and adoption
In partnership with Head of Marketing, develop a best in class marketing website
Design, drive, and refine DISCO’s go-to-market approach to maximize audience reach, conversion, and retention
Partner with Head of Marketing to develop creative briefs and channel strategies for product and feature campaigns
Work across the GTM team to ensure our product is deeply integrated into sales and marketing events, and customer facing comms.
Collaborate with the sales and marketing teams to refine trial-to-paid conversion processes.
Qualification
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Required
5+ years experience in a product marketing role
Experience with B2B and B2C
Experience developing go-to-marketing strategies
Experience managing product lifecycle stages—from beta launches and early customer acquisition to retention strategies for established users
Proficiency in using data analytics tools (e.g., Google Analytics, Mixpanel) to track product adoption, campaign performance, and customer engagement, and make informed decisions
Familiarity with A/B testing and experimentation frameworks to optimize messaging, content, and campaign approaches.
Ability to craft compelling stories that not only highlight product features but also resonate emotionally with DISCO’s audience.
Comfortable using collaboration tools such as Slack, Figma, Notion, and Intercom
Excellent written and verbal communication skills
Ability to solve complex problems and make informed decisions using quantitative and qualitative insights
Experience managing multi-channel marketing campaigns, including digital, traditional, and experiential channels
Preferred
Experience in the music industry or related creative industry
Experience with remote and global teams
Benefits
Medical, Dental & Vision Insurance -- we contribute $500 a month to these costs
Four weeks of paid vacation leave per year
Two weeks of paid sick leave per year
Paid Parental Leave
A company laptop
Monthly internet allowance/reimbursement
Office set-up allowance
Annual learning and development allowance
Company
DISCO
Disco helps artists, labels, studios, and production companies upload, receive, import, and organize music and other files.
11-50 employees
H1B Sponsorship
DISCO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Early StageLeadership Team
Sarah Todd
Head of Strategic Partnerships
Company data provided by crunchbase
