PlatformQ Health ยท 8 hours ago
Engagement Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Oversee the end-to-end email production process, from setup and QA to deployment, ensuring accurate and timely execution
Execute and optimize ad hoc and automated/triggered messaging across email and on-site channels to encourage learner engagement throughout the lifecycle
Build and manage audience segments, ensuring personalized and targeted communication
Collaborate with internal and external teams (both technical and strategic) to support multi-channel marketing efforts
Analyze and report on campaign performance, using insights to recommend and implement continuous improvements
Create and maintain documentation of marketing operations processes
Maintain learner journey maps and ensure they are regularly updated to reflect current state of live flows
Qualification
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Required
5+ years of experience in lifecycle marketing, email marketing, or a similar role, preferably within a digital health, SaaS, or education environment
Hands-on experience with cross-channel marketing automation platforms (Braze preferred), including deliverability monitoring and troubleshooting
Proven track record of building and optimizing repeatable processes to improve campaign efficiency and scalability
Strong understanding of data management and audience segmentation; experience with data analysis tools is a plus
Experience creating and optimizing user journey flows that drive user engagement
Detail-oriented project manager; able to manage multiple campaigns + projects simultaneously
Technical martech knowledge - understanding of data architecture, APIs, HTML familiarity
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Company
PlatformQ Health
PlatformQ Health offers digital education to clinicians and families about cancer, cardiac care, diabetes, neuro care. It is a sub-organization of PlatformQ.
Founded in 2010Needham, Massachusetts, USA
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Erin McCarthy
Vice President, Partnerships
Alissa Stone
Senior Manager, Partnerships
Company data provided by crunchbase
