Be an early applicantLess than 25 applicants

Company

Infinite Reality · 5 hours ago

Senior Director of Customer Acquisition and Performance Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$190K/yr - $210K/yr

10+ years exp

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Responsibilities

Lead the planning, development, and execution of data-driven media buying strategies across digital and traditional channels, with a focus on optimizing acquisition costs and maximizing reach within target markets across the globe.

Leverage a deep understanding of performance marketing to develop and optimize campaigns that drive measurable results, including customer acquisition, lead generation, and conversion. Focus on creative testing, funnel optimization, and audience segmentation.

Oversee the media budget allocation, ensuring spend efficiency and ROI while exploring high-impact opportunities for growth. Regularly analyze and report on budget performance, adjusting strategies to achieve or exceed KPI targets.

Partner closely with the product, analytics, creative, and sales teams to align media buying efforts with broader company goals and ensure a cohesive brand voice across all customer touchpoints.

Build and maintain relationships with media partners, agencies, and technology vendors to stay ahead of industry trends, secure advantageous partnerships, and access the latest tools and technologies.

Conduct in-depth market research and analysis to refine audience targeting and develop a strong understanding of customer behavior and buyer journeys in the B2B SaaS space.

Use data and analytics to measure the impact of campaigns, make data-driven optimizations, and adjust strategies based on customer insights and campaign performance.

Partner with, and lead various teams and workstreams to execute campaigns that involve collaboration with marketing, finance, product management, among others.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media BuyingPerformance MarketingB2B SaaS ExperienceBudget ManagementDigital Marketing ChannelsCustomer AcquisitionFunnel OptimizationMarketing Tools ProficiencyMarket ResearchData AnalysisForecastingCreative Testing

Required

10+ years of experience in media buying, planning, and performance marketing

Demonstrated success in driving customer acquisition through creative and efficient media strategies in the B2B SaaS or tech industry.

Expertise in a range of digital channels, including paid social, search, display, programmatic, TV, and content syndication, with a focus on funnel optimization.

Strong analytical mindset with a deep understanding of key metrics (CAC, LTV, ROAS, etc.) and the ability to use data to inform and optimize strategy.

Experience managing multi-million-dollar annual media budgets and allocating resources for maximum impact.

Exceptional communication skills and the ability to present ideas, results, and strategies to executive leadership and cross-functional teams.

Proficiency with marketing and analytics tools such as Google Analytics, HubSpot, Salesforce, and media buying platforms.

Experience building forecasts and partnering with finance on demand planning.

Must be comfortable in ambiguity and solutions oriented.

Preferred

MBA and Bachelor’s degree in Marketing, Business, or related field a plus but not required

Experience at a scaling start-up is a big plus

Benefits

Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years

Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available

Wellness: Access to Teladoc and an EAP

Parental Leave: Paid leave

Retirement Savings: Contribute pretax earnings to our 401(k) Plan