Frontline Performance Group · 1 day ago
VP of Marketing
Orlando, FL
Full-time
Remote
Director/Executive
$125K/yr - $150K/yr
8+ years exp
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Responsibilities
Provide leadership to existing marketing team.
Direct management of team members and accountability for overall team performance.
Continue to develop the marketing team both in acumen and the addition of resources as needed.
Coordinate marketing priorities with executive team to ensure alignment across divisions and geographies.
Execute marketing / communication campaigns to our key hotel brand customers.
Partner with the brand marketing teams to exploit all available channels.
Direct mail to branded properties.
Facilitate regional webinars / events.
Drive positive sentiment and excitement with existing customers.
Increase FPG social media following.
Get FPG LinkedIn followers to 100K.
Execute LI Ad campaigns targeting key roles in hospitality in key travel markets.
Establish a following of at least 10k on both Tik Tok and Instagram, targeting frontline workers.
Build an influencer identity that raises awareness of income potential for frontline workers in locations working with FPG.
Execute SEO campaigns targeting revenue management and hotel finance.
Generate Inbound inquiries from Marketing Activities.
Drive requests for info or demo inquiries from social media and website traffic.
Build to 50 inquiries per month by the end of 2025.
Resulting in 25 sales leads per month by the end of 2025.
Establish a presence in key industry trade media and podcasts.
Get at least one new article published in a trade each month.
At least one appearance on a trade podcast each month.
Publish an FPG proprietary index to the hospitality press each month.
Make it an industry standard.
Promote the FPG Champion Certification in global trade media.
Establish standard practices for new features and product releases.
Multi-channel communication.
Hype pieces.
Press releases.
Develop and manage a formal referral process on IN-Guage.
Clients, partners and team members can utilize to capture the referral.
Facilitate promotions/rewards to the referrer.
Manage and coordinate the events / conference budget internationally.
Standardize the process for lead follow-up after the events.
Establish communication cadences to drive leads to opportunities.
Contribute to new product design, launch, and promotion to the market.
Lead the messaging and promotion of new features and products.
Participate in design and planning of new features and products to help ensure market receptivity.
Establish partnerships with hotel associations/trade bodies in key hospitality markets (Singapore, Las Vegas, Hong Kong, New York, Japan, etc.) to boost visibility and create business opportunities/trade show speaking opportunities.
Ongoing Brand standardization in use with documents, tools, templates, etc.
Develop Multilingual Marketing Collateral: Develop localized marketing materials for Japan and China to ensure FPG’s value propositions resonate in local languages.
Own List acquisition and management for marketing and sales cadences.
Own standardization of lead management and opportunity management in Salesloft and Salesforce.
Qualification
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Required
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field preferred
8+ years of marketing experience, with a proved track record in strategic leadership and execution
Demonstrated success in B2B marketing, preferably in the hospitality, SaaS, or technology sectors
Proven expertise in multi-channel marketing, including social media, content marketing, SEO, email campaigns, and event marketing
Strong leadership and team management skills with the ability to motivate and grow talent
Exceptional strategic thinking combined with a hands-on, results-oriented mindset
Excellent communication skills, including the ability to craft compelling messaging and presentations
Proficiency with marketing technology platforms (e.g., Salesforce, HubSpot, SalesLoft) and social media ad management tools
Expertise in SEO, analytics, and data-driven decision-making
Strong project management and organizational skills with the ability to manage complex, multi-faceted initiatives
Familiarity with the hospitality industry, SaaS or similar customer-centric industries is highly desirable
Understanding of global marketing trends and the ability to adapt campaigns for localized audiences (e.g., multilingual content creation)
Experience building strategic partnerships with trade associations and media outlets
A creative and innovative thinker who can push boundaries to achieve ambitious goals
Collaborative and adept at working cross-functionally with senior executives and diverse teams
Data-driven and analytical with a focus on delivering measurable results
Passionate about fostering brand growth and visibility on an international scale
Benefits
Employer contribution toward company sponsored health plans
Dental & Vision plans offered
Employer paid Short-term Disability & Employer paid Long-term Disability
Employer paid Life Insurance Policy ($100,000)
Employer paid Accidental Death & Dismemberment Policy ($100,000)
401K participation, with 4% Employer Matching Contribution
Paid Time Off and annual holiday closure
Parental Leave (Maternity, Paternity, and Adoption Leaves)
Company
Frontline Performance Group
Frontline Performance Group is a management consulting company offering change management and staff training services.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2015-07-15Private Equity· Undisclosed
Leadership Team
Geoffrey Toffetti
Chief Executive Officer
David Gust
Managing Director and CFO
Recent News
Company data provided by crunchbase
