Media.Monks · 5 hours ago

Associate Director, Programmatic

United States

Full-time

Remote

Director/Executive

$97K/yr - $118K/yr

5+ years exp

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Responsibilities

Manage a team of 1 - 3 programmatic specialists in roles ranging from Account Manager to Senior Manager

Lead and grow programmatic relationships with some of the team’s highest priority client base both as an individual contributor and account sponsor in support of direct reports

Build strategic media plans spanning multiple ad types across programmatic, direct publisher, and other specialized types of ad buying including audio, CTV, ABM, and more

Develop digital awareness & acquisition strategies for internal cross sells and net new prospective clients

Serve as the client-facing programmatic and media lead on top revenue driving account teams (usually comprised of an account lead, paid search lead & paid social lead)

Guide the set-up & launch of programmatic and direct media campaigns working across a variety of DSPs, publishers, and vendors

Coordinate with ad ops on ad trafficking in CM360, as well as guiding strategy in floodlight and tracking set up for net new advertisers

Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy

Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors

Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs

Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client side contact

Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Programmatic media buyingDSP experienceData analysisMicrosoft ExcelQuantitative analysisB2B marketing strategiesPerformance measurementGoogle Tag ManagerDoubleClick Campaign ManagerGoogle AnalyticsCreative troubleshooting