ParentSquare · 5 hours ago

Vice President Marketing

Santa Barbara, CA

Full-time

Remote

Director/Executive

$150K/yr - $200K/yr

8+ years exp

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Charter SchoolsEducation

Culture & Values

Insider Connection @ParentSquare

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Developing and managing an annual marketing plan and expense budget.

Understanding a school-home communications technology platform and refining company and product messaging, branding and positioning.

Setting quarterly and annual goals for the team that flow from overall company objectives.

Refining and executing strategies for Account Based Marketing working closely with sales.

Measuring activities and using marketing automation to drive success.

Managing and working alongside a team of dedicated marketing generalists.

Overseeing the development of revenue-generating marketing elements such as product launch plans, partner/channel marketing, competitive research and analysis, sales conference participation, sales collateral, lead generation email sequences, and others.

Spearheading approaches that raise ParentSquare’s profile generally among non-customers and customers, including content (case studies, newsletters, social media, whitepapers and guides) and other outreach (media relations, news releases, public speaking, placed articles, awards).

Qualification

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Performance MarketingSaaS MarketingHubSpotAccount Based MarketingGoogle AnalyticsWordPressEmail MarketingSocial Media MarketingDigital AdvertisingSEO/SEMPublic RelationsContent CreationProject ManagementTeam Management

Required

8-10 years of increasing marketing responsibility leading to a current marketing leadership role, ideally with a SaaS or education technology company

An ownership mindset - ability to thrive in an ambiguous and fast-paced environment with a bias for action

Experience generating results via a variety of channels including emails, web, blog, public relations, social media, digital advertising. SEO/SEM knowledge is a plus.

Excellent knowledge of Hubspot, and familiarity with Google Analytics, Wordpress and other marketing platforms

Experience managing agency relationships and multiple internal stakeholders

Strong attention to detail and organizational skills

Good general grounding in marketing practices

Ability to manage multiple projects and people at once

Willingness to focus on the immediate without losing sight of the long-term goals