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Company

CaptivateIQ · 5 hours ago

Principal, Events & Field Marketing

United States

Full-time

Remote

Senior Level

5+ years exp

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Data IntegrationManagement Information Systems

Growth Opportunities

Hiring Manager

Emily Van Liedekerke

Insider Connection @CaptivateIQ

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Responsibilities

Develop and own a comprehensive portfolio of events, including tradeshows, industry conferences, roundtables, roadshows, partner events, and more.

Research industry events, build vendor relationships, and evaluate sponsorship/participation based on CaptivateIQ’s objectives and target audience.

Think creatively about prospect experience at both virtual and in-person events and build experiences that surpass expectations for attendees.

Collaborate with sales and marketing teams to develop, implement, and analyze marketing initiatives and event strategies in support of pipeline targets.

Work with the content team on speaker selection, agenda creation and management, and presentation creation and management.

Define event success criteria, including OKRs, communication channels, and setting clear goals for each event; drive tight post-event follow-up to maximize impact.

Conduct pre-event briefs, post-event reports, including but not limited to attendee surveys, analytics, and lessons learned.

Communicate the results and make recommendations for optimizing future campaigns (KPIs, budget, ROI, planning, etc).

Create processes to drive effective and streamlined decision-making; Manage our events budget to ensure we’re hitting goals and staying on track.

Support executive scheduling at events, including engagements with prospects and customers

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Event Marketing ManagementProject ManagementCross-functional CollaborationEvent AnalyticsBrand Awareness ProgramsBudget ManagementExecutive CommunicationZoomWebinarHubspotSalesforceGoogle WorkspaceSlackGongHighspotIncentive Compensation Management

Required

5+ years in event or field marketing management, or a similar role

Exceptional at planning, executing, and facilitating follow-up for tradeshows and third-party conferences from strategy through execution (mastery of pre-, during, and post-event workflows)

Proven track record of successfully designing & managing various types of MQL and pipeline-producing events (in-person events, virtual conferences, webinars, and hybrid events)

Experience creating and executing programs that increase brand awareness, drive customer engagement, and generate pipeline

Highly organized self-starter who can think strategically and work autonomously under their own initiative – possesses strong project expense, and time-management skills

Proven grasp of event analytics, audience development, and deriving insights from data to demonstrate ROI and inform future strategy

Exceptional project management and cross-functional collaboration skills, with experience gaining team consensus and driving deliverables with an owner mindset

Strong executive presence, internal & external communication, and presentation skills

Creative, innovative, and resourceful with a get-it-done mentality while operating true to our values

Proven track record of managing a large events budget

Preferred

Proficiencies tools including ZoomWebinar, Hubspot, Salesforce, Google Workspace, Slack, Outreach, Gong, and Highspot

Understanding of the Incentive Compensation Management space and core personas

Benefits

(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents

Flexible vacation days and quarterly mental health days so you can recharge

Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)

One time work from home stipend & annual stipends for professional development and caretaking

Virtual team lunches to keep you connected

(US-ONLY) 401k plan to participate in and save towards the future

Newest Apple products to help you do your best work

Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent