dentsu · 6 hours ago

Global Product Marketing Manager

USA - Remote - Maryland

Full-time

Remote

Mid, Senior Level

$78K/yr - $126K/yr

5+ years exp

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Responsibilities

Collaborate with the Global Program Director to develop and implement comprehensive product marketing strategies that align with our goals.

Become an expert on our advertising and marketing products, understanding features, benefits, customer needs, and industry trends. Work with our research team to analyze market research to identify trends, customer needs, and competitive positioning - using insights to inform product development and marketing strategies.

Lead global go-to-market launch programs for new products and features, including planning, messaging, sales enablement, and post-launch analysis. Ensure agreement with regional teams and partners.

Develop compelling marketing and sales enablement materials, including case studies and digital content - ensuring consistency in messaging across all channels.

Work with product management, sales, and the broader product and solutions marketing team to ensure cohesive marketing efforts.

Monitor the performance of marketing campaigns and programs. Provide regular reports and insights to the Global Program Director.

Develop relationships with our product management team. Gather feedback to improve product offerings and marketing strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingAdvertising IndustryMarketing AutomationCRM ToolsDigital Marketing StrategiesData InterpretationTechnical TranslationMarket Research AnalysisCustomer Needs UnderstandingCompetitive Landscape AnalysisGlobal Go-to-Market StrategyMarketing Materials DevelopmentPerformance MonitoringRelationship Building