Cage Point · 3 weeks ago
Digital Media Planner
New York, NY
Full-time
Hybrid
Entry Level
$60K/yr - $70K/yr
1+ years exp
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Responsibilities
Assist in digital media strategy development for top-tier clients
Develop and manage digital media plans; negotiate and purchase media
Manage the day-to-day implementation and optimization of campaign activities
Manage campaign authorizations, budgets, and reconciliation process
Interact daily and maintain rapport with digital media publishers
Analyze research data and media/marketing information; issues and reports information to clients
Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Qualification
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Required
1 to 2 years of experience in a junior level media planning/ buying or ad ops position
Proficient in planning and analyzing media campaign performance
Strong attention to detail
Excellent organization skills
Proficient in Excel
Understanding of optimization through A/B testing
Bachelor’s degree
Plan, negotiate and execute digital media plans
Responsible for managing day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies
Assist in digital media strategy development for top-tier clients
Develop and manage digital media plans; negotiate and purchase media
Manage the day-to-day implementation and optimization of campaign activities
Manage campaign authorizations, budgets, and reconciliation process
Interact daily and maintain rapport with digital media publishers
Analyze research data and media/marketing information; issues and reports information to clients
Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Preferred
Bachelor degree in related field or equivalent work experience
Required experience with campaign management/ ad serving / trafficking technology (i.e. DCM, and business manager)
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Experience analyzing data and market research
Preferred working knowledge of first / third party platforms; Nielsen, Google Analytics, Meta, Adwords, DCM, etc.
Self-starter with strong planning and organizational skills; ability to work with minimal direction
Excellent communication skills
Strong time-management and organizational skills
Good presentation skills a plus
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Experience managing multiple, competing priorities, duties and/or projects
Company
Cage Point
Cage Point is a media accountable agency that provides research, communication planning, advertising, marketing and omnichannel services.
11-50 employees
H1B Sponsorship
Cage Point has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2021 (1)
Funding
Current Stage
Early StageLeadership Team
Zach Stowers
Chief Financial Officer
Shattuck Groome
Founder: Chief Media Officer
Company data provided by crunchbase
