DeVry University · 9 hours ago

Remote Product Manager, Lifelong Learning

Lisle, IL

Full-time

Remote

Mid, Senior Level

$120K/yr - $120K/yr

5+ years exp

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Responsibilities

Become the institutional expert for customer, market, and competitive dynamics that can impact or be leveraged for growth in DeVry’s lifelong learning portfolio, including courses, modules, (micro)certificates, and similar offerings.

Leveraging generated consumer, market, and competitive insights, craft compelling marketing strategies for engaging target audiences, growing enrollment, and delivering a world-class student experience which supports the career aspirations and upskilling needs of our learners. Drive the development of unique value propositions, messaging frameworks, and go-to-market strategies for assigned offerings.

Assist in the design and execution of data-driven plans to maximize enrollment across the lifelong learning portfolio, identify and prioritize new market opportunities, and build a sustainable competitive advantage for DeVry.

Demonstrate competency and comfort with the development of business cases that support investment decisions, marketing budgets, and growth areas of focus as well as the presentation, discussion, and resolution of decisions with senior leaders across the institution including C-level executives.

Support the design and deployment of various research projects as needed to understand market trends, competitor landscape, and student needs in the lifelong learning market.

Partner with academics, marketing, experience, operations, admissions, finance, and technology teams to ensure strategic alignment and drive seamless student journeys.

Assist in the design and implementation of processes, frameworks, and tools to ensure consistent and effective marketing across the university.

Continuously monitor emerging trends, technologies, and student needs to adapt strategies and remain competitive.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyMarket ResearchBusiness Case DevelopmentCustomer InsightsMarketing CampaignsDigital Marketing AnalyticsPassion for Lifelong LearningCommitment to Diversity

Required

Bachelor's degree in marketing, economics, business, communications, market research, or a related field.

5-7+ years of experience in related role(s).

A relentless hunger for market and customer insights, grit to persist, and the resilience to see a solid idea through to execution as well as the ability to 'fail forward quickly'.

Strong understanding of various marketing channels and analytics across digital and traditional media types.

Excellent communication and interpersonal skills.

Ability to work independently and as part of a team.

Passion for lifelong learning and a commitment to diversity.

Preferred

Proven success in developing and implementing marketing campaigns that drive growth for similar education institutions, platforms, or products preferred, other corporate settings are okay as well.