Liquid Web · 7 hours ago

Sr. Manager (Director) of Sales Strategy & Ops

Lansing, MI

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$150K/yr - $200K/yr

5+ years exp

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Responsibilities

Develop and refine sales strategies to drive new logo acquisition and expand outbound sales efforts. Analyze performance data to identify growth opportunities and create data-driven recommendations for sales strategy improvements.

Oversee and optimize day-to-day sales operations, including lead generation, pipeline management, sales forecasting, opportunity management, forecasting and other KPI metrics. Collaborate with sales leaders to ensure effective onboarding, training, and enablement of the sales team.

Design, implement, and manage commission and incentive programs to drive high performance. Develop competitive compensation plans aligned with company goals, ensuring clarity, motivation, and fairness for team members focused on new logo acquisition and outbound efforts.

Continually assess and improve sales processes to enhance efficiency and effectiveness. Ensure alignment with industry best practices and adapt as needed to support evolving business needs.

Develop and execute effective outbound sales strategies, including cold calling, email campaigns, and social selling. Continuously optimize outbound sales processes to improve conversion rates and productivity.

Optimize and manage sales tools, including Salesforce, Apollo, and Outreach, to drive productivity and enable sales success. Provide support and training to ensure teams are maximizing the use of available technologies.

Work closely with Marketing, Product, Customer Support and Finance teams to align on strategy, insights, and objectives. Support a seamless and cohesive approach to lead generation, sales enablement, and customer experience.

Track, analyze, and report on key sales metrics to provide insights and guide decision-making. Prepare regular updates for senior leadership on sales performance, trends, and recommendations for improvement.

Qualification

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Sales StrategySales OperationsSales EnablementSales Commission DesignSales Tools ManagementSalesforceApolloLinkedIn Sales NavigatorData AnalysisProject Management