Trulieve · 4 hours ago

Senior Digital Marketing Specialist

Florida, United States

Full-time

Remote

Mid, Senior Level

3+ years exp

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Responsibilities

Executing and developing execution email and sms campaigns on a daily basis.

Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals.

Contributing to the creation and maintenance of automated marketing workflows.

Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights.

Supporting the generation and analysis of digital marketing reports.

Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts.

Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams.

Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation, thereby aligning digital marketing strategies with in-store initiatives for a cohesive brand experience.

Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams, ensuring data-driven decisions are made to optimize overall marketing effectiveness.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingEmail MarketingSMS MarketingAutomated Marketing WorkflowsHTMLCSSResponsive DesignDigital Marketing ToolsAnalyzing Marketing MetricsProject Management