Madwell · 7 hours ago

Strategy Director

Brooklyn, NY

Full-time

Hybrid

Director/Executive

8+ years exp

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Responsibilities

Developing, refining, and documenting brand strategies and campaign/comms strategies across 1-2 accounts while supporting other smaller accounts

Listening to our client’s business needs and delivering strategies that meet and exceed their objectives and KPIs

Uncovering and interpreting relevant cross-cultural and social trends with a focus on driving brand initiatives across multiple communities

Provide thought leadership around cross-cultural consumer marketing based on data driven insights

Leading the development of consumer profiles for client, creative and strategy teams to foster a deep understanding of audience/consumer

Fostering an understanding of consumer insights and behaviors

Overseeing, and conducting if necessary, primary field research including interview, focus groups, or other innovative methodologies

Uncovering new and unexpected insights and data from resources including Mintel, Resonate, and other platforms, and weaving them into compelling stories

Collaborating with Media and Comms Planning teams to identify innovative ways to connect with relevant audiences throughout the customer journey

Writing and presenting reports, decks, thought pieces, and other senior level internal and client documentation

Qualification

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Brand StrategyConsumer InsightsCross-Cultural MarketingData AnalysisField ResearchComms StrategyMentoring