Global Product Marketing Manager @ ICUC | Jobright.ai
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ICUC · 6 hours ago

Global Product Marketing Manager

positionNew York, United States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$78K/yr - $126K/yr
date5+ years exp
ftfMaximize your interview chances
Customer ServiceSocial Media Management

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Responsibilities

Collaborate with the Global Program Director to develop and implement comprehensive product marketing strategies that align with our goals.
Become an expert on our advertising and marketing products, understanding features, benefits, customer needs, and industry trends. Work with our research team to analyze market research to identify trends, customer needs, and competitive positioning - using insights to inform product development and marketing strategies.
Lead global go-to-market launch programs for new products and features, including planning, messaging, sales enablement, and post-launch analysis. Ensure agreement with regional teams and partners.
Develop compelling marketing and sales enablement materials, including case studies and digital content - ensuring consistency in messaging across all channels.
Work with product management, sales, and the broader product and solutions marketing team to ensure cohesive marketing efforts.
Monitor the performance of marketing campaigns and programs. Provide regular reports and insights to the Global Program Director.
Develop relationships with our product management team. Gather feedback to improve product offerings and marketing strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingAdvertising IndustryMarketing AutomationCRM ToolsDigital Marketing StrategiesData InterpretationTechnical Feature TranslationMarket Research AnalysisCompetitive PositioningMarketing Performance OptimizationCase Studies DevelopmentMessaging Consistency

Required

Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in product marketing, within the advertising, marketing, or technology sectors.
Experience with the advertising and marketing industry, including trends in identity, data, technology, and AI.
Experience collaborating with product development and sales teams.
Experience translating complex technical features into clear customer benefits.
Experience interpreting data, producing insights, and optimizing marketing performance.
Experience with marketing automation, CRM tools, and digital marketing strategies.

Benefits

Medical
Dental
Vision
401(k) matching
Paid time off

Company

ICUC

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ICUC is a social media management services company delivering content moderation, community management, strategy, and social listening services.
dateFounded in 2002
location
Montréal, Quebec, CAN
people-size501-1,000 employees
web-link
https://icuc.social/

Funding

Current Stage
Late Stage

Leadership Team

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Jan Reischek
Co-President & Chief Operating Officer
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Nicole van Zanten
Co-President and Chief Growth Officer
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Company data provided by crunchbase
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